Making a venue's brand stand out isn't easy, but a few strategic steps and smart marketing initiatives can help any bar and nightclub owner create a brand that works for the consumer.More>>

Valentine’s Day is not just a holiday for the star-crossed lovers. There are just as many people out there looking for others to commiserate with on the state of their love life.More>>

Chicago’s Carnivale is celebrating Fat Tuesday by pulling out all the stops with beads, masks, stilt walkers and letting the vibe of the restaurant to speak for itself. More>>

Valentine’s Day is the perfect time to experiment with fun and flirty drink creations that test the limits of your guests’ palates. Whether your customers are single or committed anyone can fall head over heels for a new cocktail. Here are some of our top picks.More>>

Table service, open bars and top-notch DJs are adding to the sport bar experience that in the past has been better suited for their counterparts in the nightlife industry. Nightclub & Bar caught up with two pioneers in industry that have succeeded in bringing the extravagance of the nightlife...More>>

For bar owners, prepping for the NCAA March Madness tournament takes ingenuity and time commitment, according to Helen Wood of Tavern Hospitality Group.More>>

If you can’t snag one of the prized tickets to Super Bowl XLVII there are plenty of places to catch all the action. Thousands of bars across the nation will have their large-screen TVs tuned into to see who takes home the coveted title of The Best NFL Team in the country. More>>

Owners and operators fall victim to promotion blunders all the time, but organizing a promo calendar and focusing on high-value guests can turn those mistakes into profits.More>>

It’s not just the traditional cocktails that hearten the flavors of this spirit, therefore having a few creative cocktails on your menu can make the blandest winter nights lively. More>>

Bar and nightclub owners have their eyes on new trends in the upcoming year. Make sure your promotions and marketing strategies take these trends into account...More>>