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Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


Beating the lull Article
Beating the January Lull   December 14, 2011

Once the the new year starts, so does the dreaded January lull. In fact, operations at bars and clubs often come to a grinding halt after building momentum for the past few months. But January is the perfect transitional time for owners to gear up for the year ahead.More>>

The Tavern Downtown Article
New Year's Eve Promos We Love   December 14, 2011

New Year's Eve is one of the most anticipated — and profitable — holidays. A good operator won't miss out on throwing a great party to ring in 2012. For some inspiration, check out these can't-miss New Year's Eve celebrations.More>>

BIBM Article
New Year Promos That Pop   December 5, 2011

For bar, nightclub and restaurant operators the weeks right after New Year’s Eve can be among the slowest of the year. Start planning now to present a program of strong promotions in January and keep the creativity flowing throughout the year!More>>

Trends Article
Trends 2012   December 5, 2011

To help you navigate the fast pace of change and embrace the next big things of 2012, we offer our annual Nightclub & Bar Trends report.More>>

Where's Waldo Article
There Goes the Neighborhood   December 5, 2011

With an unpredictable economy, many independent bars and clubs are struggling to stay afloat. Local co-op marketing events that involve venues in one area create an incentive for patrons to try new places, rewarding bars and clubs with higher traffic and profits. More>>

Nines Hotel Article
Pre-Marathon Sit Down   December 5, 2011

On any given night at Departure Restaurant + Lounge, located on the top floor of the Nines Hotel in Portland, Ore., you might find jetsetters mingling with locals. However, this fall the restaurant targeted a decidedly svelte and athletic clientele.More>>

Skaters Article
Thrashin’ Meets Fashion    December 5, 2011

New York City’s Stone Rose Lounge offered two unique events back-to-back this fall, hosting extreme skateboarders and fashionistas all at the same Upper West Side address.More>>

Absinthe Article
Absinthe Minded in Los Angeles   December 5, 2011

Thousands of industry professionals spent a week in July attending Tales of the Cocktail in New Orleans. Los Angeles bar The Thirsty Crow is "taking Tales home” with a new, highly popular and profitable drinks program.More>>

blank Article
Five Tips for a Sparkling New Year’s Eve Party   November 30, 2011

It’s not easy to plan a New Year’s Eve party that reaches the masses, but, as an owner, it’s your obligation to create an unforgettable night for guests. With a smart and organized game plan, plus these additional helpful hints, your venue will be the No. 1 spot to ring in the New Year.More>>

Orange Spiced Cider Article
Toasting the New Year   November 30, 2011

During the month of December, there is a seemingly endless number of holiday parties and activities you're hosting at your establishment. To prevent guest fatigue before the New Year hits, update your cocktail menu with new, interesting and quaffable choices.More>>



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