Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.
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Beating the January Lull December 14, 2011
Once the the new year starts, so does the dreaded January lull. In fact, operations at bars and clubs often come to a grinding halt after building momentum for the past few months. But January is the perfect transitional time for owners to gear up for the year ahead.More>>
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New Year's Eve Promos We Love December 14, 2011
New Year's Eve is one of the most anticipated — and profitable — holidays. A good operator won't miss out on throwing a great party to ring in 2012. For some inspiration, check out these can't-miss New Year's Eve celebrations.More>>
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New Year Promos That Pop December 5, 2011
For bar, nightclub and restaurant operators the weeks right after New Year’s Eve can be among the slowest of the year. Start planning now to present a program of strong promotions in January and keep the creativity flowing throughout the year!More>>
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Trends 2012 December 5, 2011
To help you navigate the fast pace of change and embrace the next big things of 2012, we offer our annual Nightclub & Bar Trends report.More>>
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There Goes the Neighborhood December 5, 2011
With an unpredictable economy, many independent bars and clubs are struggling to stay afloat. Local co-op marketing events that involve venues in one area create an incentive for patrons to try new places, rewarding bars and clubs with higher traffic and profits. More>>
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Pre-Marathon Sit Down December 5, 2011
On any given night at Departure Restaurant + Lounge, located on the top floor of the Nines Hotel in Portland, Ore., you might find jetsetters mingling with locals. However, this fall the restaurant targeted a decidedly svelte and athletic clientele.More>>
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Thrashin’ Meets Fashion December 5, 2011
New York City’s Stone Rose Lounge offered two unique events back-to-back this fall, hosting extreme skateboarders and fashionistas all at the same Upper West Side address.More>>
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Absinthe Minded in Los Angeles December 5, 2011
Thousands of industry professionals spent a week in July attending Tales of the Cocktail in New Orleans. Los Angeles bar The Thirsty Crow is "taking Tales home” with a new, highly popular and profitable drinks program.More>>
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Five Tips for a Sparkling New Year’s Eve Party November 30, 2011
It’s not easy to plan a New Year’s Eve party that reaches the masses, but, as an owner, it’s your obligation to create an unforgettable night for guests. With a smart and organized game plan, plus these additional helpful hints, your venue will be the No. 1 spot to ring in the New Year.More>>
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Toasting the New Year November 30, 2011
During the month of December, there is a seemingly endless number of holiday parties and activities you're hosting at your establishment. To prevent guest fatigue before the New Year hits, update your cocktail menu with new, interesting and quaffable choices.More>>
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