Gin's refreshing flavors often are overlooked for its sleeker, more mixable liquor peers. But gin is a spirit that welcomes refreshing flavors with certain nuances and tastes that has other spirits struggling to keep up. More>>

A profitable beverage program is only as good as the drinks on the menu and the promotions surrounding the libations. Jeff Grindrod of Brand Action Team gives his five tips on how to create a beverage program that mean higher profits for your establishment.More>>

Creating a cocktail is the work of drink-making magicians, but that doesn't mean novices shouldn't give it a try. Marshall Carter knows this, which is why he hosts monthly mixology classes at Cityscape Bar in Chicago.More>>

Industry night at San Diego's Side Bar is always busy, but as the club embarks on its second annual Clash of the Nightlife Titans 2 competition, which pits local bartenders against each other, General Manager Ali Pouladin foresees an exponential increase in business. More>>

Heineken has unveiled the details of "Summer Voyage," the brand’s summer retail and on-premise program offering jet-set-minded consumers the chance to win legendary Heineken festival and event experiences offered worldwide.More>>

Newcastle Brown Ale has announced a new, national advertising campaign titled “No Bollocks.”More>>

From The Daily Caller: A nightclub in Montgomery, Ala. is raising eyebrows by hosting a “Food Stamp Friday” party on April 6 that seems to glamorize life on the federal government’s food assistance program. More>>

To make social media work for your business, be willing to put your “personality” and brand out there. In the social-media world, this is called “creating fans.”More>>

Cinco de Mayo is about six weeks away, so there’s still enough time to plan and execute a promotion that will be remembered for years to come. Here are some of our favorite promos from past and present.More>>

When two major drinking events occur on the same day, there is the chance of chaos. But for PorkChop in Chicago having the Kentucky Derby and Cinco de Mayo on the same day creates one incredible promotion. More>>