Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


Diesal Nightclub Article
Diesel Accelerates Party Plans for 7th Anniversary   August 6, 2013

To end the summer, Diesel is pulling out all the stops to celebrate its seventh year anniversary. Adam DeSimone explains the teamwork and coordination it takes to pull of an event this size.More>>

Campari Logo News
Uma Therman Announced as Leading Lady in 2014 Campari Calendar    August 1, 2013

Campari officially unveiled Uma Thurman as the star of the 2014 Campari Calendar, captured by noted fashion photographer, Koto Bolofo.More>>

Google+ Article
Will Google+ Change the Way You Market Online?   July 29, 2013

Facebook and Twitter may dominate the social networking landscape, but can bar and nightclub owners benefit from the search and marketing capabilities available on Google+.More>>

Side Bar Promotion Article
Side Bar Has Balls   July 23, 2013

Side Bar is taking advantage of social media by using the medium to host contests that are engaging guests beyond last call.More>>

August Promo Calendar Article
Promotional Planning Guide Update - August   July 16, 2013

August plays host to some of the hottest days of the year in North America; people are out and about enjoying the weather so you have to be prepared to get the sun kissed partiers into your nightclub or bar.More>>

Social Media Article
5 Ways to Convert Social Media Fans into Paying Customers   July 16, 2013

How is it that you can amass loads of fans and followers on social media yet still have open seats at the bar? To help, here are five ways to inspire your online fans to get out from behind their computer screens and into your establishment.More>>

Happy Hour
Stick to the Basics During Happy Hour   July 16, 2013

Here are 3 keys to developing and executing awesome Happy Hours, while “Sticking to The Basics.”More>>

Jack Daniels Promo Girls Article
The Future of Marketing   July 16, 2013

Experiential marketing can change the way bar and nightclub owners seek a loyal customer base. This type of marketing focuses on how consumers connect to a product—to experience it, with hopes that that connection will lead to brand loyalty. More>>

Lottie's Pub Article
Simple Summer-Inspired Events From Local Pubs   July 9, 2013

As summer starts hitting its stride, so do bar and nightclub owners looking to take advantage of the season.More>>

Heat Ultra Lounge
Show Some Skin in Honor of the Bikini   July 5, 2013

We all know sex sells in this industry, but has anyone ever taken the time to think of how this risqué revolution began? The bikini, of course!More>>



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