Profitable Promotions

Articles, columns, quick profiles and case studies of bar and nightclub profitable promotions.


Target Demographic Article
Target Demographics Drive Demand   August 20, 2013

Targeting the right demographic should take precedent over all else. But first you need to establish a brand identity.More>>

National Rum Day!
Who doesn’t love a day dedicated to Rum?   August 16, 2013

I know I do! And you don’t need to wait until your next vacation to drink, responsibly of course, copious amounts of refreshing rum cocktails; since today, August 16 is National Rum Day! More>>

September Promotional Planning Guide Article
Promotional Planning Guide Update - September   August 13, 2013

As summer begins to unwind and Labor Day approaches its time to reevaluate your marketing and promotion plan. In cities like Boston, Chicago and NY a flood of reveling college kids will soon be looking for new and exciting places to unwind from their studies.More>>

Email Marketing Article
Email Marketing Drives ROI   August 12, 2013

While owners may be focusing efforts on social media strategy, email marketing is a cost-effective method that engages already loyal guests to come back for more.More>>

Location Based Apps Article
Checking Out Checking In On Location Based Apps   August 6, 2013

If you haven’t already added LBS to your marketing mix, now is the time. If you have and want to amp up your results, keep reading.More>>

Diesal Nightclub Article
Diesel Accelerates Party Plans for 7th Anniversary   August 6, 2013

To end the summer, Diesel is pulling out all the stops to celebrate its seventh year anniversary. Adam DeSimone explains the teamwork and coordination it takes to pull of an event this size.More>>

Campari Logo News
Uma Therman Announced as Leading Lady in 2014 Campari Calendar    August 1, 2013

Campari officially unveiled Uma Thurman as the star of the 2014 Campari Calendar, captured by noted fashion photographer, Koto Bolofo.More>>

Google+ Article
Will Google+ Change the Way You Market Online?   July 29, 2013

Facebook and Twitter may dominate the social networking landscape, but can bar and nightclub owners benefit from the search and marketing capabilities available on Google+.More>>

Side Bar Promotion Article
Side Bar Has Balls   July 23, 2013

Side Bar is taking advantage of social media by using the medium to host contests that are engaging guests beyond last call.More>>

August Promo Calendar Article
Promotional Planning Guide Update - August   July 16, 2013

August plays host to some of the hottest days of the year in North America; people are out and about enjoying the weather so you have to be prepared to get the sun kissed partiers into your nightclub or bar.More>>



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