From Reuters: Molson Coors Brewing Co said on Tuesday it will launch Coors Light Iced T and other new products, as the beer company fights to win a greater share of the struggling beer market. More>>

The Spirits International Prestige (SIP) Awards are now accepting entries for the Consumer's Beverage of Choice. Brands need to register for the fourth annual event by April 10. More>>

TouchTunes Interactive Networks is partnering with Columbia Records to celebrate the release of jukebox legend Bruce Springsteen’s 17th studio album, Wrecking Ball.More>>

Pernod Ricard USA and Irish Distillers, makers of Jameson, Midleton Very Rare, Redbreast, Powers and Paddy Irish Whiskies, are proud to announce Redbreast 12 Year Old Cask Strength Irish Whiskey has been crowned Whisky Advocate’s Irish Whiskey of the Year. More>>

From Mass. Market: Alan Newman thought he was leaving the beer business for good when Magic Hat Brewing Co., the company he co-founded 18 years ago, was sold. But then Boston Beer Co. chairman Jim Koch called with an offer that was too good to refuse. More>>

From dcist: Starting Monday, March 5 and running for two weeks, Oyamel will be hosting its Fifth Annual Tequila and Mezcal Festival. The event celebrates the rich diversity of tequila and mezcal producers with special menu items, cocktails, tasting and cocktail sessions, and dinners with experts.More>>

From The Next Web: Just like the slow food movement of the past decade made us aware of what we put into our bodies, bartenders across the United States are championing a “slow cocktail” movement to bring America back to pre-Prohibition times when making cocktails was an art form.More>>

From The Washington Post: Budweiser has launched a mobile application called “Track Your Bud” that lets drinkers trace the origin of their beer back to one of its 12 U.S. breweries. More>>

From MarketWatch: Brad Vassar, Executive Vice President, General Manager of Southern Wine & Spirits of America, Inc., the country's leading wine and spirits distributor, recently announced The Patron Spirits Company has appointed Southern as its exclusive distributor in the State of Washington.More>>

From The Daily Meal: In the very beginning, man created fire, and it was good. Then, a little while later, man created alcohol and things got even better. More>>