During the Most Interesting Tricks promotions, costumed Dos Equis brand ambassadors will invite consumers to impress their friends by learning magic from Dos Equis’ bag of tricks.More>>

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>

A new business emerges in time to put some “Cheers” into the holiday season, turning every hour in New York City into Happy Hour with the I’m Not At Work Card.More>>

The 2009 Denver Marathon runners compete for a year’s supply of beer; MGD awards one year to every male and female 64th place finisher in each of the 13 age categories.More>>

Expanded food menu and first corporate-wide beverage menu are a home run among guests.More>>