Expectations are running high for Shaker, a startup which is hoping to mix up the online social scene with the opening of Club 53 tomorrow. At Club 53, Shaker’s first virtual hangout, users will be able to listen to music, sneak off to private rooms, and bump into new folks on the floor.More>>

Clubdango was born out of the idea to create the world’s largest directory of socially active nightclubs, dayclubs, bars and lounges, updating thousands of venues, events and photos daily.More>>

In partnership with BeMyDD, a designated-driver and personal-driving service, Korbel is giving consumers a chance to win a personal chauffer for the night of New Year’s Eve.More>>

Malibu and its digital creative agency Isobar are extending that summer feeling all year round with a new Facebook game application, Beach Club. More>>

October is Breast Cancer Awareness Month and Korbel Champagne Cellars uses its Toast Life Foundation to help fund breast cancer education and enhance screening access.More>>

Jameson is offering on-premise sampling events that invite patrons to enjoy Jameson Irish Whiskey while engaging in Jameson’s ‘Truth or Folklore’ game on Apple iPads.More>>

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>

New premium Japanese shochu gains traction with expanded distribution.More>>