Jameson Irish Whiskey announces the launch of “FIRE” - new TV advertising creative that follows the tremendous success of Jameson’s “Tall Tales” TV campaign that debuted in 2009. More>>

Brown-Forman announces the Early Times brand is returning to its bourbon roots with Early Times 354 Bourbon. More>>

In April of this year, Bill Samuels, Jr., will retire as President of Maker’s Mark, and transition into the new role of Chairman Emeritus for the iconic global brand.More>>

Jameson has activated four Jameson Brand Ambassadors to educate on-premise account staff about Jameson Irish Whisky.More>>

Jameson announced annual sales of 1 million cases in the U.S., its largest export market, and annual sales of 3 million cases globally. More>>

Woodford Reserve announces the latest extension of its acclaimed Master's Collection which will be released on Nov. 1, called Maple Wood Finish.More>>

Aberlour Highland Single Malt Scotch Whisky unveils sophisticated new packaging for the full line of exceptional Aberlour whiskies.More>>

Skyy Spirits is launching “Skyy Spirits Women & Whiskies,” an interactive community managed by women for women who love the alluring spirit. More>>

Ballantine's 17 Year Old swept aside all single malt rivals to take the prestigious Jim Murray's Whisky Bible Award for 2011.More>>

Glenrothes is offering a one-of-a-kind experience to four passionate, promising Scotch aficionados who will have the chance to work as an official Glenrothes Whisky Maker.More>>