Whiskey
News
Jim Beam Bourbon Takes Home SAMMY Award for Online Campaign   September 24, 2009

Jim Beam beat out the latest social media campaigns by McDonald’s and Bausch & Lomb during the SAMMY Awards Gala held on Thursday, Sept. 17 at the W Hotel in New York City.More>>

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Jim Beam Bourbon Not Returning to NASCAR in 2010   September 22, 2009

Jim Beam to focus resources on other marketing platforms that directly impact the end consumer.More>>

News
Woodford Reserve Searches for the Ultimate Manhattan   September 14, 2009

Woodford Reserve bourbon and Esquire magazine are teaming up for the Craft the Ultimate Manhattan Contest beginning this fall.More>>

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Jim Beam and the Terry Farrell Firefighters Fund Release New Cookbook   September 9, 2009

The cookbook features firehouse-favorite recipes to benefit Golden State firefighters and their families.More>>

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Whisky Experts Lead Live Global Tasting of Laphroaig   September 9, 2009

Consumers of legal purchase age can celebrate Laphroaig during a LIVE Webcast tasting on Friday, September 25.More>>

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Beam Global Spirits & Wine Toasts Bourbon Heritage Month   August 26, 2009

According to a consumer survey released today from Beam Global Spirits & Wine, Inc., Americans believe “Bourbon on the Rocks” best captures the heritage of Bourbon, “America’s Native Spirit” as declared by the U.S. Congress in 1964.More>>

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F. Paul Pacult’s iWhiskey App Now Available for iPhone and iPod Touch   August 17, 2009

iWhiskey gives you Paul’s evaluations and ratings on everything about the spirit and offers 10 whiskey cocktail recipes and advice on how best to enjoy whiskey in 10 easy steps.More>>

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Beam Global Applauds Launch of Congressional Bourbon Caucus   June 18, 2009

Beam Global thanks members of Congress for their efforts to strengthen and support “America’s Native Spirit.”More>>

News
WhiskyFest San Francisco Arrives October 16   June 17, 2009

America’s largest whisky celebration returns to San Francisco for the 23rd year with over 200 of the world’s rarest – and most expensive – whiskies from around the globe available for tasting.More>>

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Campari finalizes acquisition of Wild Turkey   June 2, 2009

Gruppo Campari has finalized the purchase of Wild Turkey, the largest acquisition in Campari’s history. Gruppo Campari paid US$ 581 million cash to Pernod Ricard for the brand.More>>



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