Superstar and spirits entrepreneur Toby Keith will be bringing his newly launched Wild Shot Mezcal to Vegas to toast the opening of the 27th Annual Nightclub & Bar Convention and Trade Show.More>>

Tres Agaves, in collaboration with TEQUILA.net, has announced the upcoming release of Tequila Academy, an adventure-travel video series about the people, land, techniques and traditions that come together to produce 100% agave tequila.More>>

Jose Cuervo is donning its popular Jose Cuervo Tradicional Tequila line in thermochromic labels that come to life when the liquid is chilled to temperatures between 32 F and 42 F. More>>

Margaritaville broke the World Record for the largest Margarita ever made as confirmed by Guinness World Records. More>>

Cabo Wabo took to the airwaves with rock radio stations to find the best unsigned rock bands in the United States for its annual “Your Shot to Rock” competition. More>>

Tequila Don Julio is celebrating Mexican Independence Day by introducing a new addition to its portfolio, Tequila Don Julio 70, the world’s first añejo claro tequila.More>>

To celebrate National 901 Day on 9/01, 901 Silver Tequila is planning to give fans a free concert co-hosted by 901 President Kevin Ruder and 901 CEO and Founder Justin Timberlake. More>>

Delta Air Lines is adding Tequila Avión to its cocktail offerings in the award-winning Delta Sky Clubs.More>>

Dos Lunas Grand Reserve Extra Añejo is aged for over 10 years in sherry oak casks from Jerez de la Frontera, Spain, creating a flavor profile that rivals Cognac in its sophistication and refinement.More>>

The Prime Rib in Washington, D.C., was honored with The Silver Plate award and plans to offer three new silver cocktails and a dessert to its menu. More>>