Beer
News
L.A. Times: Beer Brewers Revise Playbooks to Win Back Lost Customers   February 6, 2012

From the Los Angeles Times: Beer sales have been on the decline in the U.S., with shipments dipping 1.4% last year to 210 million barrels, an eight-year low, according to trade publication Beer Marketer's Insights. More>>

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Heineken's New Campaign Features Facebook App   February 2, 2012

Heineken has launched a new Facebook application called “The Serenade”. More>>

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Chicago Tribune: Liquor, Wine Continue to Take Share from Beer Sales   January 31, 2012

From the Chicago Tribune: Liquor and wine continued to eat away at beer's commanding share of U.S. alcohol sales in 2011, according to an annual report issued Monday by the Distilled Spirits Council of the United States. More>>

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The Morning Call: Boston Beer Pouring Millions into Lehigh Valley   January 30, 2012

From The Morning Call: Most beer drinkers know that Pennsylvania is home to Yuengling, the largest American-owned beer-maker. But what they might not know is that Yuengling competitor Boston Beer makes most of its beer right here in the Lehigh Valley. More>>

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Packaging Digest: Packaging Targets Beer-Drinking Women   January 30, 2012

From Packaging Digest: The cardboard holder looks like a purse. The bottle, like a black cocktail dress. The color scheme is pink and black. The company slogan is "Witness the chickness!"More>>

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CNBC: Sierra Nevada Makes it Official: It's Coming East   January 27, 2012

From CNBC: The nation’s second largest privately held craft brewer is expanding to the east coast. Sierra Nevada Brewing Company announced they will open a new brewing facility in Mills River, North Carolina.More>>

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Washington Post: MillerCoors Extends as Official Beer of NASCAR, Primary Sponsor of Brad Keselowski   January 27, 2012

From The Washington Post: MillerCoors has signed contract extensions with NASCAR and Penske Racing.More>>

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Washington Times: Craft Beer Outlook for 2012   January 26, 2012

From The Washington Times: Following are perspectives of representatives from eight different breweries or distributors with beers available in at least one state of the mid-Atlantic region.More>>

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Heineken Announces $5,000 Giveaway for Black History Month Art Contest   January 25, 2012

To provide consumers a nationwide platform to showcase their artistic talents and pay homage to Black History Month, Heineken has announced its second annual Black History Month Art contest.More>>

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AdAge.com: Anheuser-Busch President Dave Peacock Steps Down   January 23, 2012

From AdAge.com: There's more turnover in the executive ranks at Anheuser-Busch, this time at the very top. President Dave Peacock is resigning and will be replaced by Luiz Edmond, the brewer's North America zone president, according to a memo sent to distributors today and obtained by Ad Age. More>>



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