Beer
News
Reuters: World Beer Market 2011 Growth Picks up to 2.7%   February 9, 2012

From Reuters: Growth in the world beer market picked up to reach 2.7 percent in 2011 as growth continued to strengthen driven by emerging markets, and is predicted to grow at 2.5 percent this year, industry research group Plato Logic said on Wednesday. More>>

News
Brewers Association Announces 2012 Style Guidelines   February 8, 2012

The Brewers Association (BA) recently released its 2012 Beer Style Guidelines. Updated annually, the guidelines currently describe 140 styles of beer and are used in prestigious beer competitions.More>>

News
Heineken, James Bond Franchise Sign Global "Skyfall" Partnership   February 8, 2012

Heineken today announced that it has extended its 15-year partnership with the James Bond franchise. The company introduces a global marketing campaign to support the launch of the new film "Skyfall."More>>

Shock Top News
Shock Top Hops Up Portfolio with Wheat IPA   February 8, 2012

The newest full-time addition to the Shock Top family, Shock Top Wheat IPA is a unique hybrid style that brings the refreshment and smoothness of a wheat beer and marries it with the crisp, hoppy bitterness of an India Pale Ale (IPA).More>>

News
Gordon Biersch Rolls Out "Big Beer" Program   February 8, 2012

Dan Gordon, co-founder of Gordon Biersch Brewery announced today the launch of the company’s limited edition, 750 ml “big bottle” program for 2012.More>>

News
AdAge.com: What Anheuser-Busch's Super Bowl Advertising Means for Its Brands   February 8, 2012

From AdAge.com: Back when Budweiser sold 50 million(!) barrels of beer per year, the idea that a pretend beer like Coors Light, a relative blip on the radar screen back then, would one day outsell it would have sounded even more outrageous than the idea that someday there'd be flavored beer.More>>

News
L.A. Times: Beer Brewers Revise Playbooks to Win Back Lost Customers   February 6, 2012

From the Los Angeles Times: Beer sales have been on the decline in the U.S., with shipments dipping 1.4% last year to 210 million barrels, an eight-year low, according to trade publication Beer Marketer's Insights. More>>

News
Heineken's New Campaign Features Facebook App   February 2, 2012

Heineken has launched a new Facebook application called “The Serenade”. More>>

News
Chicago Tribune: Liquor, Wine Continue to Take Share from Beer Sales   January 31, 2012

From the Chicago Tribune: Liquor and wine continued to eat away at beer's commanding share of U.S. alcohol sales in 2011, according to an annual report issued Monday by the Distilled Spirits Council of the United States. More>>

News
The Morning Call: Boston Beer Pouring Millions into Lehigh Valley   January 30, 2012

From The Morning Call: Most beer drinkers know that Pennsylvania is home to Yuengling, the largest American-owned beer-maker. But what they might not know is that Yuengling competitor Boston Beer makes most of its beer right here in the Lehigh Valley. More>>



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