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Heineken and the Tribeca Film Institute Partner in Support of American Latino Filmmakers   April 27, 2011

Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. More>>

News
Corona Extra Launches New National Hispanic Campaign    April 27, 2011

Corona Extra announced a new national multimedia advertising campaign entitled “Refresca Como Somos” (“Refreshes How We Are”), designed to strengthen the brand’s relevance among Hispanics in the United States. More>>

News
French's Mustard Mixology Program Makes Menus Memorable   April 27, 2011

With the French's Mustard Mixology program, operators can become French's Mustard Mixologists simply by mixing French's Mustards with back-of-house ingredients.More>>

Malibu Cranberry-Cherry News
Malibu Cranberry-Cherry to Join the Malibu Flavor Portfolio   April 27, 2011

A consumer contest held this December had consumers choose Malibu's newest flavor. Malibu Cranberry-Cherry received the most votes, joining Malibu's portfolio. More>>

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Heineken is Set to Rock this Summer with Exclusive Consumer VIP Experiences   April 19, 2011

Heineken’s retail and on-premise VIP Access program inspires adult consumers to discover, explore and share new experiences centered around music.More>>

News
Ruth’s Chris Partners with Penfolds Grange Across the United States   March 31, 2011

Ruth’s Chris is proud to be the exclusive partner to celebrate the U.S. release of the 2006 Penfolds Grange.More>>

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Glenfiddich Rolls Out the "Cask of Dreams"   March 30, 2011

Glenfiddich announced the launch of Glenfiddich Cask of Dreams – a campaign designed to inspire people across the nation to pursue and achieve their dreams. More>>

News
Chauvet Sponsors IDMA, Winter Music Conference   March 22, 2011

CHAUVET announced today 15 CHAUVET fixtures proudly took the stage during the 26th annual International Dance Music Awards, held Thursday, March 10, 2011 at Dolce in Miami Beach, Fla. More>>

News
Jim Beam Partners With 10 Esteemed Artists to Offer Exclusive Downloads Recorded at Live Concerts   March 22, 2011

Jim Beam announced "Live Music Series" – a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. More>>

News
First Official Guinness Store in the U.S. Opens in Las Vegas at The Shoppes at Mandalay Place   March 14, 2011

The first official Guinness Store in the U.S. will have its grand opening inside the Shoppes at Mandalay Place in Las Vegas Strip on St. Patrick’s Day.More>>



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