CHAUVET announced today 15 CHAUVET fixtures proudly took the stage during the 26th annual International Dance Music Awards, held Thursday, March 10, 2011 at Dolce in Miami Beach, Fla. More>>

Jim Beam announced "Live Music Series" – a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. More>>

The first official Guinness Store in the U.S. will have its grand opening inside the Shoppes at Mandalay Place in Las Vegas Strip on St. Patrick’s Day.More>>

Dos Equis Lager is revealing details of the brands’ Lost Art of Celebrating Cinco spring retail and on-premise program.More>>

Starting on January 24 and continuing through the rest of the season, Hiram Walker products are the exclusive cordial mixed in cocktails that will be featured in each episode. More>>

Jameson Irish Whiskey announces the launch of “FIRE” - new TV advertising creative that follows the tremendous success of Jameson’s “Tall Tales” TV campaign that debuted in 2009. More>>

To celebrate St. Patrick’s Day, George Killian’s Irish Red is giving beer drinkers a chance to win a trip to the birthplace of the famous red lager. More>>

Pittsburgh’s Royal Penn Products offers the unique EZ-Squeeze Jello Shot Cups with Lids and EZ-Inject Jello Shot Syringes.More>>

The London Organizing Committee for the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal. More>>

Premium import lager Singha Beer is hosting the eleventh global Singha TransPortraits event at Miami hotspot Louis Bar-Lounge at Gansevoort Miami Beach.More>>