On May 3, Jägermeister will debut a television and 360° advertising campaign in the United States. More>>

This May, beer, wine and spirits retailers encourage everyone to celebrate Tavern Month by supporting America's local bars and taverns.More>>

Dos Equis, a premium Mexican beer, is bringing its daring culinary Cinco de Mayo "Feast of the Brave" taco trucks to six US cities. From April 25 through May 5, the bold can visit Dos Equis-branded food trucks to taste some unique and original tacos and delicacies.More>>

Cabo Wabo announced the new lineup for the third year of its annual “Your Shot to Rock” band search competition.More>>

The Boston Beer Company has announced the national expansion of the Samuel Adams Brewing the American Dream program. More>>

From The Sacramento Bee: Greenhouse, New York's premier nightlife destination and first eco-friendly nightclub, will continue its contribution to green living during Earth Week, through its "Greenhouse Gives Back" campaign.More>>

For the past 25 years, the Early Times Mint Julep has proudly served as the "Official Drink of the Kentucky Derby." In celebration, Early Times Kentucky Whisky continues its tradition with the release of the 2012 commemorative Kentucky Derby bottle.More>>

Heineken has unveiled the details of "Summer Voyage," the brand’s summer retail and on-premise program offering jet-set-minded consumers the chance to win legendary Heineken festival and event experiences offered worldwide.More>>

Newcastle Brown Ale has announced a new, national advertising campaign titled “No Bollocks.”More>>

From The Daily Caller: A nightclub in Montgomery, Ala. is raising eyebrows by hosting a “Food Stamp Friday” party on April 6 that seems to glamorize life on the federal government’s food assistance program. More>>