Profitable Promotions
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TY KU Invites Consumers to Show Their “Skin” for Summer 2010   June 23, 2010

TY KU is bringing back its tattoo model search, “Show Us Your Skin," for summer 2010. Anyone over 21 with a tattoo can submit images of their body artwork and compete to become the new “Skin” of the brand in a national advertising campaign.More>>

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Samuel Adams’ Recognizes Bars & Restaurants Across the Country that Pour a Perfect Pint   June 21, 2010

Samuel Adams is rewarding bars & restaurants across the country that go the extra mile in giving their customers an extraordinary beer with the “Perfect Pour” certification.More>>

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Heineken Summer Program Invites Consumers to 'Plug Into Summer' For Amazing On-Premise Experiences   April 27, 2010

Heineken invites consumers to enjoy Heineken and Heineken Light through interactive music experiences for its 'Plug into Summer' on-premise initiative.More>>

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George Killian’s Irish Red Helps St. Patrick’s Day Revelers “Go Deliciously Irish”    February 3, 2010

St. Patrick’s Day promotion gives consumers shot at winning home in Enniscorthy, Ireland, birthplace of George Killian’s Irish RedMore>>

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Hooters to Give Away a High-Def TV at Every Location During Super Bowl   January 22, 2010

On Sunday, February 7th during the Super Bowl, every Hooters restaurant in the country will give away a Sharp Electronics 40" LCD High Definition TV to one lucky customer that night.More>>

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FoodChannel.com Names Top Food Trends of the Decade   January 5, 2010

The Food Channel editorial staff has compiled a look back at the last decade in food, giving a perspective on the top flavors, biggest foods, food influences and top food stories.More>>

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Heineken Leverages UEFA Sponsorship in On-premise Channel   December 21, 2009

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>

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I'm Not At Work Discount Program Creates 24/7 Happy Hours in New York City   December 7, 2009

A new business emerges in time to put some “Cheers” into the holiday season, turning every hour in New York City into Happy Hour with the I’m Not At Work Card.More>>

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Own the Classic Glass to Drink the Official Cocktail of New Orleans    November 23, 2009

Tales of the Cocktail and the New Orleans Culinary and Cultural Preservation Society are selling the Official Cocktail of New Orleans Sazerac glass for holiday gifts.More>>

News
MGD 64 Rewards 64th Place Denver Marathon Finishers With Free Beer   October 6, 2009

The 2009 Denver Marathon runners compete for a year’s supply of beer; MGD awards one year to every male and female 64th place finisher in each of the 13 age categories.More>>



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