Profitable Promotions
News
First Official Guinness Store in the U.S. Opens in Las Vegas at The Shoppes at Mandalay Place   March 14, 2011

The first official Guinness Store in the U.S. will have its grand opening inside the Shoppes at Mandalay Place in Las Vegas Strip on St. Patrick’s Day.More>>

News
Dos Equis Reveals "The Lost Art of Celebrating Cinco" Spring Retail Program   March 14, 2011

Dos Equis Lager is revealing details of the brands’ Lost Art of Celebrating Cinco spring retail and on-premise program.More>>

News
Hiram Walker Cordial Named Exclusive Cordial of National Broadcast TV Show, HotMixology   March 14, 2011

Starting on January 24 and continuing through the rest of the season, Hiram Walker products are the exclusive cordial mixed in cocktails that will be featured in each episode. More>>

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"Fire" TV Campaign Set to Ignite Jameson Growth Even Further   February 22, 2011

Jameson Irish Whiskey announces the launch of “FIRE” - new TV advertising creative that follows the tremendous success of Jameson’s “Tall Tales” TV campaign that debuted in 2009. More>>

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George Killian’s Irish Red Raises a Pint and the Stakes This St. Patrick’s Day    February 22, 2011

To celebrate St. Patrick’s Day, George Killian’s Irish Red is giving beer drinkers a chance to win a trip to the birthplace of the famous red lager. More>>

EZ-shot News
Think GREEN with St. Patties' Day Jello Shot Specials   February 15, 2011

Pittsburgh’s Royal Penn Products offers the unique EZ-Squeeze Jello Shot Cups with Lids and EZ-Inject Jello Shot Syringes.More>>

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London 2012 Signs Heineken as Latest Sponsor   February 15, 2011

The London Organizing Committee for the Olympic Games and Paralympic Games (LOCOG) has appointed Heineken UK, Britain’s leading brewer, as Official Lager Supplier and sponsor of London 2012 in a tier three sponsorship deal. More>>

News
Singha TransPortraits Event Featuring Ryan Bubnis To Hit Louis, Miami   February 15, 2011

Premium import lager Singha Beer is hosting the eleventh global Singha TransPortraits event at Miami hotspot Louis Bar-Lounge at Gansevoort Miami Beach.More>>

News
Mike "The Situation" Voted Most Desirable Valentine According to TouchTunes Annual Love Survey   February 11, 2011

According to TouchTunes Interactive Network’s 2011 annual Love Survey, 30 percent of women voted Mike ‘The Situation’ as the male with whom they would most like to spend Valentine’s Day.More>>

News
USBG Announces Winners of the Legacy of the Cocktail U.S. Finals Showcase Sponsored by Bacardi   February 3, 2011

BACARDI and the USBG hosted the Bacardi Legacy of the Cocktail U.S. Finals Showcase at La Cote at The Fontainebleau Hotel in Miami.More>>



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