Corona Extra announced a new national multimedia advertising campaign entitled “Refresca Como Somos” (“Refreshes How We Are”), designed to strengthen the brand’s relevance among Hispanics in the United States. More>>

BACARDI and the USBG hosted the Bacardi Legacy of the Cocktail U.S. Finals Showcase at La Cote at The Fontainebleau Hotel in Miami.More>>

When operators satisfy customers by keeping A.1. Steak Sauce on their tables, they have a chance to win $1,000 for their restaurant in the A.1. Don’t Make ’Em Wait Challenge.More>>

After recent tours in other cities, ShakerFaces’ cameras captured some of Beantown’s best bartenders on Oct. 18, including winner Andrew Foster of Russell House Tavern.More>>

NBC's LX.TV is launching season three of the widely popular series On the Rocks: The Search for America's Top Bartender, featuring ABSOLUT Vodka.More>>

With tournaments for both Big Buck Hunter Pro and Big Buck Safari, the event will feature 64 players competing in each tournament for a total of more than $50,000 in prize money.More>>

Heineken invites consumers to enjoy Heineken and Heineken Light through interactive music experiences for its 'Plug into Summer' on-premise initiative.More>>

On Sunday, February 7th during the Super Bowl, every Hooters restaurant in the country will give away a Sharp Electronics 40" LCD High Definition TV to one lucky customer that night.More>>

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers with the promotion and each other.More>>