Pernod Absinthe will honor National Absinthe Day today with a dedicated event in New York City and celebratory cocktails at select bars and restaurants across the country.More>>

The Roosevelt Hotel and the seasonal mad46, which re-opened April 11, bring Churchill Downs to New York City with an official Kentucky Derby party on May 5 from 4-10 p.m. More>>

On March 17, Guinness & Co. is teaming up with millions of legal-drinking-age people all around the world to celebrate St. Patrick's Day by attempting to set a new Guinness World Record (GWR) title for “The Largest St. Patrick’s Day Celebration.”More>>

Chambord Liqueur is partnering with Betsey Johnson for its national ‘Pink Your Drink’ campaign that benefits breast cancer charities. More>>

House Band Wines announced its official launch and musical artist promotion with Sonicbids.com for a wine and music showcase in Hollywood. More>>

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer.More>>

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York. More>>

Celebrate Cinco de Mayo and the summer soiree season with the Cointreau MargaDita – the latest collaboration from Dita Von Teese and Cointreau. More>>

TouchTunes Interactive Networks presents its Cinco de Mayo 2011 playlist to help set the mood for one of the year’s most attended bar holidays. More>>

Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. More>>