Jameson is offering on-premise sampling events that invite patrons to enjoy Jameson Irish Whiskey while engaging in Jameson’s ‘Truth or Folklore’ game on Apple iPads.More>>

Hotel California Tequila has partnered with world renowned California surf board designer, Mike Walker to create a customized Hotel California Tequila surfboard.More>>

Heineken invites consumers to enjoy Heineken and Heineken Light through interactive music experiences for its 'Plug into Summer' on-premise initiative.More>>

A new business emerges in time to put some “Cheers” into the holiday season, turning every hour in New York City into Happy Hour with the I’m Not At Work Card.More>>

Enjoy pink drinks throughout the month of October and a portion of the proceeds will benefit Living Beyond Breast Cancer through Borgata Heart & Soul Foundation.More>>

Amstel Light's summer “Unlock the Taste of Amstel’s Amsterdam” program will run in targeted on-premise accounts throughout the country beginning in June.More>>

The #1 bourbon maker salutes our military together with HMS Host to support Operation Homefront with a specialty cocktail at airport bars and restaurants nationwide.More>>