Orange County Register: The Great Tiki Throwdown took over 320 Main on Monday, highlighting the great beverages that flourished in the '40s and '50s at places like Trader Vic's and Don the Beachcomber. More>>

On May 3, Jägermeister will debut a television and 360° advertising campaign in the United States. More>>

Cabo Wabo took to the airwaves with rock radio stations to find the best unsigned rock bands in the United States for its annual “Your Shot to Rock” competition. More>>

Patti Stanger, star of Bravo's "Millionaire Matchmaker" and Pucker Flavored Vodka team up with Vodka's "Break Up and Match Up" program. More>>

Bacardi is launching its "Like It Live, Like It Together" as part of its "Bacardi Together" campaign. More>>

Stolichnaya vodka launches Go Fan Yourself (GFY), an all-new, groundbreaking Facebook application that allows consumers to create Facebook fan pages for their alter egos. More>>

Bacardi announces the official launch of the "Bacardi Together" campaign. More>>

Diageo announced the launch of its 2011 “Celebrate the Future” (CTF) Hispanic Scholarship Program, now in its third year. More>>

Corona Extra announced a new national multimedia advertising campaign entitled “Refresca Como Somos” (“Refreshes How We Are”), designed to strengthen the brand’s relevance among Hispanics in the United States. More>>

A consumer contest held this December had consumers choose Malibu's newest flavor. Malibu Cranberry-Cherry received the most votes, joining Malibu's portfolio. More>>