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Online Brand
Building Your Bar Brand Online   March 10, 2014

Becoming the “it” place in the neighborhood isn’t a matter of luck nor is it about being the hot, new establishment in town. Today, the most direct path to popularity and prosperity comes from establishing your brand online. More>>

Vine
Keep It Simple: Six Second Video!   April 1, 2013

This is the year that you must differentiate from your competitors through pictures and video content. Many have asked “how long should a video be?” Well, now you have no choice but to create a short six second video through this new app called VINE.More>>

Emily Mayock
What’s the Mode Behind Your Message?   June 25, 2012

By interviewing 1,064 consumers as well as 425 restaurant owners and operators earlier this year the National Restaurant Association and LivingSocial set out to find out how your customers like their news from you?More>>

Dave Dronkers
Social Media Content: Quality vs. Quantity   May 25, 2012

Do you find it difficult to post quality content on Facebook or Twitter? Whether you delegate postings or do it yourself, quality and timely social media content will increase fan followers, drive traffic to your website and increase profits.More>>

Dave Dronkers
Pinterest Creates New Customers and Brand Loyalty   April 27, 2012

Should bar, nightclub and restaurant owners and operators begin using this new social-media channel called Pinterest? It’s too early to tell, but one thing is certain: Its popularity has grown faster than that of almost any other social-media site in history.More>>

Boris Bugarski
How to Drive Internet Traffic to Your Venue   April 26, 2012

Online marketing is based on objectives, strategies and tactics. Knowing these tactics and how things are put together are instrumental for your venue’s online marketing success.More>>

Dave Dronkers
Social Media: Are You Pushing the Right Buttons?   March 30, 2012

To make social media work for your business, be willing to put your “personality” and brand out there. In the social-media world, this is called “creating fans.”More>>

Dave Dronkers
Tips to Bolster Your Foursquare Presence   February 6, 2012

With more than 10 million users, FourSquare may be the most-used social network, behind Facebook and Twitter. Therefore, you most likely serve guests who check in on FourSquare. Are you strategically engaging your customers?More>>



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