Who is determining your menu? And who is deciding the fate of your ROI? Revamping a menu is a science! Why take a chance with your brand by not testing new items?More>>

In challenging climates, the first instinct for many bar, nightclub and restaurant operators is to start looking for places to cut. Beware this temptation! More>>

Although it's important for patrons to be able to see and find your establishment, what happens when a customer walks through the door will make or break you.More>>

With more than 10 million users, FourSquare may be the most-used social network, behind Facebook and Twitter. Therefore, you most likely serve guests who check in on FourSquare. Are you strategically engaging your customers?More>>

Even the best staff members sometimes fail to understand their own skill sets. Therefore, finding ways to inspire your bartenders is crucial! More>>

Those of you lucky enough to have seen Season 1 of Spike TV’s “Bar Rescue” starring Nightclub & Bar Media Group President Jon Taffer know the show involves Taffer’s particular brand of bar science.More>>

If you can’t answer any question about your aged cocktails convincingly and with very good reasoning, then barreling or otherwise resting a drink is pure gimmickry. More>>

The life of a traveling design consultant and renovation expert is not an easy one. During Season One of Spike TV’s “Bar Rescue,” I saw plenty of bars on hard times, and it was my responsibility to create some cost-effective, easily implemented and fast solutions that would turn the owners’...More>>

What's your link to mixology's past? The most famous concoctions of the modern era are so delicious, their origins deserve to be known. Bone up on the classics, because here’s our best shot:More>>

We Americans want just about everything we buy, download, eat or drink to be special, unique, made just for us or only available here. But is customization always good for business?More>>