On October 26th, celebrity mixologists from Mexico and the U.S. competed in the 7th annual World Margarita Championship in Tucson, Arizona. Each competitor took the stage and prepared their cocktail “Iron Chef-style” in front of a crowd of almost 900 and a renowned panel of industry judges.More>>

According to the latest statistics from YouTube, more than 65% of internet users in the United States view online videos, and spend an average of 6 hours per month doing so. More>>

No time to double strain? Can't handle special ice, or six ingredient drinks? There are still many ways to upgrade your bar program - here are five of them that will establish that you really do care about your craft.More>>

So bartenders, do you want someone to hear what you think? Do you want to share your insights and accrued knowledge about the business? Find out how here. More>>

For enthusiasts and aficionados, the Spirits of Mexico Competition held annually in San Diego is something like the Oscars and Olympics rolled into one. More>>

If you want your business or brand to stand out you have to do a lot more than traditional marketing; you must create a great social media experience to get people talking.More>>

It's time to take a look at the latest menu focused cocktails including ice cream with beer, nitrogen bourbon and Oolong tea-infused vodka drinks.More>>

There are a few of us roaming about who sip a smoothie and think how much better it would taste if it contained a little dark rum. If they can be customized with nutrients, why can’t you doctor them with some Kahlúa or Maker’s Mark? More>>

There's an admirable sort of unity that's been built among bartenders and beverage professionals over the past ten years. But from time to time a disappointing strain of cocktail orthodoxy emerges among opinion-makers and shakers as well. More>>

I recently sat in on the deposition of a bar owner embroiled in a liquor liability civil suit. At issue was whether the defendant’s bartender had acted negligently when serving alcohol to the defendant who subsequently caused an accident that resulted in injuries to innocent third parties.More>>