Profitable Promotions
Dave Dronkers
Social Media: Are You Pushing the Right Buttons?   March 30, 2012

To make social media work for your business, be willing to put your “personality” and brand out there. In the social-media world, this is called “creating fans.”More>>

Dave Dronkers
Tips to Bolster Your Foursquare Presence   February 6, 2012

With more than 10 million users, FourSquare may be the most-used social network, behind Facebook and Twitter. Therefore, you most likely serve guests who check in on FourSquare. Are you strategically engaging your customers?More>>

Jon Taffer
Taffer's Tips: All the Single Ladies   August 10, 2011

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women early on a weekend night. More>>

JoAnn Cianciulli
On Location with "Bar Rescue:" Canyon Inn in Yorba Linda, Calif.   June 14, 2011

The Canyon Inn in Yorba Linda, Calif., is a confused little spot with an identity crisis; bar tabs and clientele are at an all-time low. Enter Jon Taffer and the "Bar Rescue" crew!More>>

Alissa Ponchione
Tom Leykis’ Top 10 Tips to Being the Best Bar or Club   May 11, 2011

At the 2011 Nightclub & Bar Convention and Trade Show, Tom Leykis, host of "The Tasting Room" offered 10 helpful hints for running a successful bar or nightclub.More>>

Alissa Ponchione
Patrick Henry's Successful Promotion Ideas    March 9, 2011

At the 2011 Nightclub & Bar Convention and Trade Show, Patrick Henry discussed the evolution of promotions over the past 20 years. More>>

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iPads as Promotional Tools - Go for It!    February 18, 2011

Savvy bar and club operators can tap into iPad technology to promote, while DJs can use tech tools to up their own game. More>>

Ray V. Ford
Six-Months of Profitable Promos   February 2, 2011

A series of strategically planned promos over six months can help a bar or club reach its growth goals. Here's how. More>>

Donna Hood Crecca
Breast Cancer Awareness Alcohol Promos: A Faux Pas or Not?   October 8, 2010

Research shows alcohol consumption can increase a woman's risk of breast cancer — so is it wrong for our industry to run breast cancer awareness promos?More>>

Donna Hood Crecca
Promote for a Prosperous New Year   December 21, 2009

We all know that the on-premise drinks business declined significantly in 2009 — we can only go up from here, right? Well, maybe.More>>



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