Profitable Promotions
Dave Dronkers
Social Media Content: Quality vs. Quantity   May 25, 2012

Do you find it difficult to post quality content on Facebook or Twitter? Whether you delegate postings or do it yourself, quality and timely social media content will increase fan followers, drive traffic to your website and increase profits.More>>

Dave Dronkers
Pinterest Creates New Customers and Brand Loyalty   April 27, 2012

Should bar, nightclub and restaurant owners and operators begin using this new social-media channel called Pinterest? It’s too early to tell, but one thing is certain: Its popularity has grown faster than that of almost any other social-media site in history.More>>

Boris Bugarski
How to Drive Internet Traffic to Your Venue   April 26, 2012

Online marketing is based on objectives, strategies and tactics. Knowing these tactics and how things are put together are instrumental for your venue’s online marketing success.More>>

Dave Dronkers
Social Media: Are You Pushing the Right Buttons?   March 30, 2012

To make social media work for your business, be willing to put your “personality” and brand out there. In the social-media world, this is called “creating fans.”More>>

Dave Dronkers
Tips to Bolster Your Foursquare Presence   February 6, 2012

With more than 10 million users, FourSquare may be the most-used social network, behind Facebook and Twitter. Therefore, you most likely serve guests who check in on FourSquare. Are you strategically engaging your customers?More>>

Jon Taffer
Taffer's Tips: All the Single Ladies   August 10, 2011

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women early on a weekend night. More>>

JoAnn Cianciulli
On Location with "Bar Rescue:" Canyon Inn in Yorba Linda, Calif.   June 14, 2011

The Canyon Inn in Yorba Linda, Calif., is a confused little spot with an identity crisis; bar tabs and clientele are at an all-time low. Enter Jon Taffer and the "Bar Rescue" crew!More>>

Alissa Ponchione
Tom Leykis’ Top 10 Tips to Being the Best Bar or Club   May 11, 2011

At the 2011 Nightclub & Bar Convention and Trade Show, Tom Leykis, host of "The Tasting Room" offered 10 helpful hints for running a successful bar or nightclub.More>>

Alissa Ponchione
Patrick Henry's Successful Promotion Ideas    March 9, 2011

At the 2011 Nightclub & Bar Convention and Trade Show, Patrick Henry discussed the evolution of promotions over the past 20 years. More>>

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iPads as Promotional Tools - Go for It!    February 18, 2011

Savvy bar and club operators can tap into iPad technology to promote, while DJs can use tech tools to up their own game. More>>



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