Profitable Promotions
February
Promotion Planning Guide Update - February   January 15, 2013

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into the mid-winter blues. Keep the momentum from the holidays going with help from our Promotional Planning Guide. More>>

Bar
Shake Things Up, For Goodness Sake!   January 3, 2013

There’s no room at the top for the complacent and uninspired. It’s all about stepping over the rut, not falling in it. So take our list, grab a stepladder, and start shaking things up.More>>

I Feel Fine
Doomsday? I Guess Not Yet. . . So Let's Have a Drink and Celebrate!   December 21, 2012

According to the Mayan Calendar, the end of the world is today December 21, 2012. However, as everyone knows by now, the apocalypse has been averted.More>>

Happy Holidays
Sprucing Up with Holiday Spirit    December 12, 2012

Whether adorned with strings of lights, Christmas trees, a Menorah, stockings, Santa and a sleigh, or boughs of holly, your bar is more inviting if you can get into the spirit of the holiday season at hand. Here are three helpful hints to get in the holiday spirit. More>>

Halloween
Haunting Halloween Helpful Hints   October 10, 2012

With exactly three week left to prepare for one of the biggest nights of the year — Halloween — you should already be thinking of ways to attract those ghouls and goblins to your bar. More>>

Perfect Manhatta
Bourbon Heritage Roundup   September 27, 2012

On August 2, 2007 the US Senate declared September National Bourbon Heritage Month. And this September there were plenty of places to learn and taste what is considered America’s “Native Spirit.”More>>

Emily Mayock
What’s the Mode Behind Your Message?   June 25, 2012

By interviewing 1,064 consumers as well as 425 restaurant owners and operators earlier this year the National Restaurant Association and LivingSocial set out to find out how your customers like their news from you?More>>

Dave Dronkers
Social Media Content: Quality vs. Quantity   May 25, 2012

Do you find it difficult to post quality content on Facebook or Twitter? Whether you delegate postings or do it yourself, quality and timely social media content will increase fan followers, drive traffic to your website and increase profits.More>>

Dave Dronkers
Pinterest Creates New Customers and Brand Loyalty   April 27, 2012

Should bar, nightclub and restaurant owners and operators begin using this new social-media channel called Pinterest? It’s too early to tell, but one thing is certain: Its popularity has grown faster than that of almost any other social-media site in history.More>>

Boris Bugarski
How to Drive Internet Traffic to Your Venue   April 26, 2012

Online marketing is based on objectives, strategies and tactics. Knowing these tactics and how things are put together are instrumental for your venue’s online marketing success.More>>



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