February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into the mid-winter blues. Keep the momentum from the holidays going with help from our Promotional Planning Guide. More>>

With exactly three week left to prepare for one of the biggest nights of the year — Halloween — you should already be thinking of ways to attract those ghouls and goblins to your bar. More>>

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women early on a weekend night. More>>