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Drink Promos
Espresso Martini
Today’s Reason to Celebrate    February 27, 2013

It’s National Kahlua Day! And this popular, creamy Mexican liqueur has been enjoyed for decades.More>>

Margarita
It's National Margarita Day!    February 22, 2013

The Margarita still reigns supreme as the most popular mixed drink nationwide and today we celebrate its popularity with National Margarita Day! More>>

Hot n Creamy Sailor
Warm Up Today with Hot Buttered Rum Day!   January 17, 2013

Yes, today January 17th is Hot Buttered Rum Day! And a recent trip to Vail, CO, where the temperature hit breeze -12 degrees, reminded me that warmed alcohol beverages are particularly popular this time of year and quite tasty. More>>

February
Promotion Planning Guide Update - February   January 15, 2013

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into the mid-winter blues. Keep the momentum from the holidays going with help from our Promotional Planning Guide. More>>

I Feel Fine
Doomsday? I Guess Not Yet. . . So Let's Have a Drink and Celebrate!   December 21, 2012

According to the Mayan Calendar, the end of the world is today December 21, 2012. However, as everyone knows by now, the apocalypse has been averted.More>>

Perfect Manhatta
Bourbon Heritage Roundup   September 27, 2012

On August 2, 2007 the US Senate declared September National Bourbon Heritage Month. And this September there were plenty of places to learn and taste what is considered America’s “Native Spirit.”More>>

Donna Hood Crecca
Breast Cancer Awareness Alcohol Promos: A Faux Pas or Not?   October 8, 2010

Research shows alcohol consumption can increase a woman's risk of breast cancer — so is it wrong for our industry to run breast cancer awareness promos?More>>



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