A day to revel in all liquids and the perfect opportunity to get a few extra guests into your bar.More>>

This is the year that you must differentiate from your competitors through pictures and video content. Many have asked “how long should a video be?” Well, now you have no choice but to create a short six second video through this new app called VINE.More>>

It’s National Kahlua Day! And this popular, creamy Mexican liqueur has been enjoyed for decades.More>>

The Margarita still reigns supreme as the most popular mixed drink nationwide and today we celebrate its popularity with National Margarita Day! More>>

Yes, today January 17th is Hot Buttered Rum Day! And a recent trip to Vail, CO, where the temperature hit breeze -12 degrees, reminded me that warmed alcohol beverages are particularly popular this time of year and quite tasty. More>>

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into the mid-winter blues. Keep the momentum from the holidays going with help from our Promotional Planning Guide. More>>

There’s no room at the top for the complacent and uninspired. It’s all about stepping over the rut, not falling in it. So take our list, grab a stepladder, and start shaking things up.More>>

According to the Mayan Calendar, the end of the world is today December 21, 2012. However, as everyone knows by now, the apocalypse has been averted.More>>

Whether adorned with strings of lights, Christmas trees, a Menorah, stockings, Santa and a sleigh, or boughs of holly, your bar is more inviting if you can get into the spirit of the holiday season at hand. Here are three helpful hints to get in the holiday spirit. More>>

With exactly three week left to prepare for one of the biggest nights of the year — Halloween — you should already be thinking of ways to attract those ghouls and goblins to your bar. More>>