Mixology
Rob Cooper Article
Re-creating Crème Yvette   June 15, 2010

Rob Cooper of Cooper Spirits International has liqueur running through his veins. He's the man who launched St-Germain Elderflower liqueur. And he’s been responsible for the return of Crème Yvette.More>>

Dusk Atlantic City Article
AC Targets Younger Audience   June 10, 2010

Seven years after the Borgata moved into Atlantic City, new neighboring entertainment groups are steadily chipping away at the nightlife monopoly and introducing new concepts.More>>

Beefeater Summer Gin Article
The Shelf (June 2010)   June 9, 2010

Product News from Spirits Companies: Beefeater Summer Gin, Belvedere Pink Grapefruit Vodka, Modmix Organic Cocktail Mixers, 360 Cola and 360 Double Chocolate Vodkas, G’Vine Nouaison Gin, Hiram Walker Original Cinn Schnapps.More>>

Prohibition Punch Article
Punches: Making the Communal Bowls Work   June 9, 2010

The eye-catching drinks are rising in popularity, boosting sales and keeping patrons happy.More>>

Millennials silhouette social media Article
The Millennial Moment   June 9, 2010

The next generation is here — at least some of them. Just who are these new nightlifers, and what do they want from you?More>>

Article
Best Seller   June 9, 2010

The Bookstore Speakeasy, a bookstore-themed classic cocktail den in Bethlehem, Pa., reads its clientele and cracks open an untapped market.More>>

Pisco Sour Article
Comeback Spirits   June 8, 2010

Increasingly, competing for patron attention means turning to liquors available at the creation of the American drink revolution, such as rye, gin, absinthe and Pisco. Here's a guide to comeback spirit success.More>>

Article
Clear Spirit Creations   June 8, 2010

Vodka’s versatility can transform any beverage from a mundane mixed drink to a signature cocktail. Patrons like it for its simple, pure taste, and bartenders like it for it’s malleability.More>>

Dirty Martini Article
In Vodka We Trust   June 8, 2010

The key to making money on vodka has always been keeping up with what’s selling and what’s new; in 2010, it’s also a requirement to appreciate vodka’s diversity and educate about it.More>>

Dirty Martini Article
Spirits: Vodka: Don’t Let The Transparency Fool You   June 8, 2010

As is true with most high-ticket items, premium and super-premium spirits don’t sell themselves. Vodkas included. Here are a few vodka tidbits to pass on to your staff to get them selling effectively.More>>



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