When LeBron James took "his talents to South Beach,” bar owners feared people would flee on game night, but Cleveland's Backstage Bar didn’t stop its successful Cavs promotions.More>>

During the second half of football season, begin a tease ad campaign promising more fun on Monday nights after the football season is over. One option: boxing night.More>>

If you’re still searching for that football fanatic crowd on Saturday, Sundays and Mondays, read on for some examples of football promos that are seeing success at the bar.More>>

What do you do on Monday nights? Well, the answer from September to December is obvious, Monday Night Football. But everyone is doing Monday Night Football in your market and you need a promotion to set you apart. More>>

Football is the most popular sport with the longest season, so what are you doing to get guests to come by your locations, hang out for the game and sip some brews or cocktails? More>>

Bars go upscale — yet easy — with food to court sports fanatics on game day. Find out ways to upgrade your menu to win over the sports fans this fall.More>>

With football season just around the corner, get a head up on your competition by putting into practice some of these sporting tips.More>>

Jeff Salisbury, co-owner of Washington Title Fights will hold its first live MMA Event at Fast Eddie's in Virginia, in the hopes of bringing a popular sport into the bar and club spotlight.More>>

Great promotions take careful planning, so we tapped various experts for their two cents on what it takes to pull off events, contests and more. Read on for important dos and don’ts, as well as some inspiration to spark your next great promotion.More>>

Xtreme Sports Bar & Lounge at the Grand Sierra Resort and Casino in Reno, Nev., features extreme sports and classic comforts like great beers on tap and 40 high-definition TVs.More>>