Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>

Drago Centro in downtown Los Angeles put the summer menu into the hands of its patrons with a “People’s Cocktail Contest,” held on Twitter.More>>

NCB First Round delivers several of the 50 Money-Making Ideas presented at the recent Nightclub & Bar Convention and Trade Show. Here are tips for Increasing Sales Without Raising Prices.More>>

The Roosevelt has stepped up its social media presence through Facebook, Twitter and the hotel’s blog, and opened the lines of communication between the hotel/lounge and its patrons.More>>

Room at Twelve Centennial Park's Steven Kowalczuk hosted the ultimate challenge in November: The Mixology Showdown, a competition sponsored by Grand Marnier.More>>

For the Baja Sharkeez chain in California, organization, preparation and dedication spell promotion success, especially with its Michael Jackson "white glove" tribute parties.More>>

Billing itself as “Arizona’s Longest Happy Hour,” the 12.5-hour happy hour at The Sign of the Whale in Tempe, Ariz., certainly pleases patrons.More>>

Cheeseburger in Paradise’s Get Flocked promotion drives summer sales.More>>

Everyone loves a funny guy, and Will Ferrell’s character from the movie “Anchorman” certainly got some love and discussion at Taco Mac locations across Tennessee and Georgia this spring.More>>

Today, text-to-screen is the interactive tool that has patrons talking — or rather NOT talking — as they text anonymously.More>>