As social media becomes more pervasive, understanding how to use it to your benefit is imperative. Pinterest, one of the fastest growing social networks, should be on your radar.More>>

As a bar and nightclub owner, there is nothing more daunting than the social-media space. But it’s not about juggling the sites as much as it is about maintaining your online reputation. More>>

There's no way to hide from the ubiquity of social networking. Before getting involved in social-media sites, implement a strategy that will make things less daunting and more efficient.More>>

One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s what The Mandarin Hotel in New York decided to figure out with its “The Like Page” cocktail menu.More>>

Maria Miranda of Miranda Creative gives five tips every owner and operator should implement as they enter the growing technological world.More>>

Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as diverse as your crowd in order to drive them to your door.More>>

32º Luxe Lounge's Barry Gutin and Matt Newberg of MeepMe, a chat platform that promotes anonymous flirting via texting, host weekly events, creating a marketing opportunity that gets new clients in the door. More>>

By hiring a public relations firm, you will be able to focus your time and energy on creating a well-oiled, profitable machine while your publicist can get your message to the right audience. More>>

From Facebook to QR codes to personalized messaging, next level social media can drive drink sales on-premise. More>>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>