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Beating The Mid-Winter Blahs — It's Mind Over Matter January 15, 2013
It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year when our minds begin to accept that there won’t be any occasion worth celebrating until spring.More>>
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January 2013 Bartender of the Month: Jonathan Pogash January 15, 2013
Jonathan Pogash, also known as “The Cocktail Guru,” is one of the most premiere cocktail consultants and bartenders for restaurants and spirit companies. His signature cocktails can be seen and enjoyed in many of North America’s most upscale cocktail lounges and restaurants. More>>
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Marketing Matters: Attracting The Right Demographics January 15, 2013
Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that understanding who their patrons are and what they want is a major reason for long-term success.More>>
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From Socially Challenged to Socially Gifted - Rocket Shop Café January 8, 2013
In the months ahead, this column will share the real-world examples of Bars/Clubs who competed to win a free makeover in exchange for sharing their experiences to benefit others. How can this column help you? You’re not alone in your social media challenges, and here you’ll find relevant advice.More>>
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Style vs. Substance — Weighing in on Pouring Shots January 8, 2013
Operating a bar requires maintaining a significant capital investment in liquor inventory, liquid assets that are especially vulnerable to internal theft and can siphoned off at an alarming rate. Regardless of whether bartenders over-pour liquor, give it away, sell it and pocket the cash, or drink...More>>
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Whiskey Wars! Comparing Irish Whisky vs. American Whiskey January 8, 2013
The growing trend to return Irish to its pre-Prohibition standing as the country’s favorite imported whiskey continues. However, despite the surge, Irish pales in comparison, in sales, interest and, usually, hue, to American whiskies. More>>
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Hot New Tequilas for 2013 December 18, 2012
It should come as no surprise to industry observers that tequila sales are red-hot. It continues to be the fastest growing category of spirits. So, here’s our take on the top contenders.More>>
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Classic Brandy Cocktails Perfect for Winter Nights December 18, 2012
When the wind howls and temperatures dip below freezing, few things reinvigorate the spirit than a drink made with brandy. The following classic recipes are guaranteed to please and provide a creative blueprint for beverage success.More>>
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Eric Hay — Chicago's Cocktail Impresario December 18, 2012
In the Windy City, Eric Hay is the man to see about getting a really great drink. As a veritable fixture in the city’s nightlife for the better part of two decades, Hay knows a lot of folks.More>>
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What's Shakin' December 11, 2012 December 11, 2012
Catch up on what's happening around the mixology and bartending scene this week including information on bartending competitions, cocktail insights and holiday drinks! More>>
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