Instead of spending extra money on dubious promoters or loss-leader promotions, implement and use these seven tools to maximize what you are getting out of your existing restaurant and staff.More>>

Valentine’s Day is the perfect time to experiment with fun and flirty drink creations that test the limits of your guests’ palates. Whether your customers are single or committed anyone can fall head over heels for a new cocktail. Here are some of our top picks.More>>

Tim Kirkland one of the highest rated speakers at the NCB Show is also a best-selling author. Nightclub & Bar has provided a synopsis of Kirkland’s book as an additional resource to further educate the attendees of the Nightclub & Bar Convention and Trade Show.More>>

There is a lot more to controlling food cost in the bar area that one would assume. Are you placing the same focus on food products that are consumed in the bar as those that are consumed in the dining room?More>>

Now is the time to introduce more flavor and diversity to your beer program - there's never been a better selection in this country.More>>

When looking at your venue you need to visualize the cause and effect of almost every decision being made and the impact those decisions make on the psyche of your customers. By systematically going through the multiple scenarios that could play out in a single day you will be able to assess the...More>>

Club design is as much an art as it is a science. Many factors go into the decisions that define the final product. Lionel Ohayon is at the helm of ICRAVE, one of the foremost design firms in the country and Nightclub & Bar caught up with him this week.More>>

If you can’t snag one of the prized tickets to Super Bowl XLVII there are plenty of places to catch all the action. Thousands of bars across the nation will have their large-screen TVs tuned into to see who takes home the coveted title of The Best NFL Team in the country. More>>

We’re all looking for that next Long Island Ice Tea, Hemingway Daiquiri or even a spin on one of the classic cocktails, ala Moscow Mule, Negroni or Old Fashioned. How does one break out of the pack on new beverage ideation and hit the “sweet spot” of success?More>>

It’s not just the traditional cocktails that hearten the flavors of this spirit, therefore having a few creative cocktails on your menu can make the blandest winter nights lively. More>>