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Bar Management
Eggnog cocktail recipes for the holiday season Article
Eggs-cellent Eggnog Cocktails    December 15, 2014

Eggnog is nostalgic, indulgent, and a holiday staple. But it’s far from a one-trick pony. ‘Tis the season for the incredible—quaffable—egg.More>>

Everyone wants to have great employees, but only a few bars do. Article
Your Staff Still Sucks   December 9, 2014

Everyone wants to have great employees, but only a few bars do. How do they do it? What are their secrets?More>>

December 2014 Bartender of the Month: Christian Siglin Article
December 2014 Bartender of the Month: Christian Siglin   December 9, 2014

Christian Siglin mixes things up with beach vibes and specialty cocktails as bar manager at Bankers Hill Bar & Restaurant. He boasts more than 11 years of experience in the bar industry and draws inspiration from his travels throughout the world. More>>

How One Bar Fight Could Cost You $1.5 Million in Damages Article
How One Bar Fight Could Cost You $1.5 Million in Damages   December 9, 2014

When a patron gets injured in a bar fight, the owner may be found negligent and forced to pay damages under the legal doctrine of premises liability.More>>

Bud Light Up for Whatever Campaign Article
Bud Light Looks to Millennials   December 8, 2014

AB InBev has decided that the time is ripe to try to get millennial consumers on board with the King of Beers with their “Up for Whatever” campaign. More>>

White Hot and Bubbly New Champagnes Article
White Hot and Bubbly   December 2, 2014

White-washed bottles (some meant to be enjoyed over ice) are the trend in effervescent elixirs this holiday season.More>>

Traditional and Social Media Marketing Strategies for Bars and Restaurants Article
The Best Marketing Mixer: Traditional and Social Media   December 2, 2014

It's hard to believe a time without selfies, likes, fans, and followers as the dominant marketing vehicle. However, this doesn’t mean you should abandon traditional marketing for a pure social media play.More>>

7 Steps That Guarantee Innovation Success Article
7 Steps That Guarantee Innovation Success   December 1, 2014

Everyone says they want innovation in their bars, but when an ambitious employee offers it to an owner or manager the idea is often shot down.More>>

5 Ways to Ensure Your Marketing Video Will Suck Article
5 Ways to Ensure Your Marketing Video Will Suck   November 25, 2014

Online video marketing has become a staple, with 81 percent of companies producing video content for their websites and 69 percent producing it for social media.More>>

6 Ways to Make Workplace Wellness a Priority Article
6 Ways to Make Workplace Wellness a Priority   November 25, 2014

When employers make workplace wellness a priority, it can have a positive effect on both employee morale and the company’s bottom line.More>>



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