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Bar Management
Bar Lighting Article
Getting Lit: How Lighting Can Impact Patrons   February 24, 2015

Bar owners better start paying attention to the message their lights are sending customers as good lighting can equal increased sales. More>>

How to Promote a Successful LTO Article
How to Promote a Successful LTO    February 24, 2015

Limited time offers, known as LTOs are the quick hit promotions that most bars utilize to drive traffic and incremental sales. Here are 5 key elements of successful LTOs. More>>

How to Pre-Sell Tickets to Your Event Article
How to Pre-Sell Tickets to Your Event   February 24, 2015

Every event, bar or nightclub, regardless of size, benefits from pre-selling tickets. And it’s one of the easiest revenue-building things you can do. Follow these six steps to earn more pre-sale revenue for your event.More>>

Selling Intriguing Spirits Boosts Sales Article
Selling Intriguing Spirits Boosts Sales    February 24, 2015

When it comes to marketing top-shelf spirits, intrigue sells. To hasten the process, we’ve combed the marketplace and found a cross-selection of top-shelf spirits for your consideration.More>>

Things to Look for When Hiring for Your Nightclub Article
5 Things to Look for When Hiring for Your Nightclub   February 17, 2015

The right staff can make your job a whole lot easier. Know what characteristics you need in an employee and how to find that diamond in the rough, and you will never have to worry.More>>

Garnishing Glory Article
Garnishing Glory   February 17, 2015

The days of little paper umbrellas are gone and now bartenders and mixologists are garnishing with purpose - making great cocktails outstanding. More>>

Running a Family Bar Article
Dirty Little Secrets of Family Bars   February 17, 2015

After years of hard work, you’ve built the family bar into a great success and you take pride in meeting the challenges that each day brings. At some point, though, the day arrives when it’s time to turn the reins over to the next generation.More>>

beer and spirit trends Article
Beverage Fads with Staying Power   February 17, 2015

An annual report from industry analyst Technomic reports that in 2014, things you may have thought of as a fad have staying power, driven by cider- and whiskey-drinking customers.More>>

Warren Solochek, NPD Group Article
Where are all the Casual Dining Customers?   February 17, 2015

Promotions are routinely seen as a way to build traffic, but not all promotions are created equal. At the upcoming Vibe Conference, NPD Group's Warren Solochek will ask why, and suggest some changes.More>>

Digital Marketing to attach bar customers Article
Top Shelf Digital Marketing    February 10, 2015

The fact that nightclubs and bars are naturally social environments puts them in a great position to benefit from the advantages offered by digital marketing channels.More>>



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