Today, the popular fast casual chain launches its all fresh Margarita program. What will the impact be?More>>

It should come as no surprise to industry observers that tequila sales are red-hot. It continues to be the fastest growing category of spirits. So, here’s our take on the top contenders.More>>

World-class añejo tequilas are often described as noble, elegant and sophisticated. By law, these spirits are aged in oak barrels—typically charred American oak barrels—for a minimum of a year and up to a day less than three.More>>

The surest way to assess the attributes of a tequila, mezcal, sotol or bacanora is to sample the distiller’s blanco, or unaged version. So in case you’ve missed the initial fanfare over their release, here is our take on new blancos destined for the fast track. More>>

National Tequila Day on July 24, means paying homage to a spirit that tastes just as good alone as it does mixed with fresh juices and liqueurs. More>>

There is a thin line between fact and fiction, a line that is often obscured with the passage of time. Such is the case surrounding the origin of the Margarita. As for the “who done it” part, lets take a look at all of the evidence.More>>

Why the sudden interest in mezcal? Loving mezcal is nothing new — it’s just that those inspired by the rustic and smoky Mexican spirit have kept it mostly to themselves until now.More>>

For a spirit first produced in the 16th century, tequila is causing a lot of chatter among bartenders and imbibers. More>>

Make this year's Fourth of July a truly jubilant celebration by creating American-inspired cocktails for your imbibing (and patriotic) guests.More>>

With your patio, roof or outdoor area just about to open for the season, you’ll be attracting customers who are looking for respite from the heat, so make sure you have signature summertime drinks available for your imbibing guests. More>>