Profitable Promotions
Holiday Martini Article
Redemption Bar & Grill in NYC Says “Happy Holidays”   December 9, 2009

Redemption Bar and Grill in New York City will host a Happy Effen Holidays party Dec. 14, sponsored by Effen Vodka. Every guest who turns in a business card receives a free cocktail.More>>

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Getting the Groups   December 9, 2009

(Le) Poisson Rouge in New York City offers a gift card through web site Groupon, offering purchasers a 57 percent discount on food and beverage at the club.More>>

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Graveyard Movie Mayhem at Frankie's Tiki Room   December 9, 2009

Frankie’s Tiki Room now hosts a daily double feature movie screening starting at 4 a.m. that is free and open to the public, attracting late-night guests and increasing beverage sales.More>>

Vodka Vault at Red Square Las Vegas Article
Caviar Dreams Come True at Red Square   December 9, 2009

For guests enjoying a night out at Red Square, Las Vegas’ Russian-themed nightlife and dining destination at Mandalay Bay, they can receive free caviar with group drink orders.More>>

Emeril Lagasse Lagasse's Stadium Article
Kicking Up a Kickoff at Lagasse's Stadium   December 7, 2009

Giving new meaning and depth to the term “kickoff,” the group at Lagasse’s Stadium held a book signing with LA Lakers' Derek Fisher in honor of the sports bar’s grand opening on Sept. 25.More>>

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Mixology Showdown: Take One   December 7, 2009

Room at Twelve Centennial Park's Steven Kowalczuk hosted the ultimate challenge in November: The Mixology Showdown, a competition sponsored by Grand Marnier.More>>

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In Season: Happy Holiday Promotions and Drinks   December 2, 2009

From drink specials to ugly sweater contests, we’ve compiled a list of some creative promotions bar operators and suppliers have in store for this holiday season.More>>

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Ruby Tuesday: 5 is the Magic Number   November 30, 2009

VIBE checked in with Andy Scoggins, vice president of culinary and beverage for Ruby Tuesday to find out more about the $5 Premium Cocktail program.More>>

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Cocktails for Charity   November 25, 2009

Through the end of the year, Lola’s will donate 100 percent of the sales of three select holiday Martinis to their designated charity. Each Martini is a reflection of the charity itself.More>>

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Making Happy Hour Downright Ecstatic   November 10, 2009

Happy hour is becoming more popular, and operators who step up with something interesting stand to benefit. If you haven’t revised your happy hour program recently, consider these steps.More>>



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