With this installment, we’ll examine consumer feedback on what kind of promotions they find most informative and attractive.More>>

It is my belief and experience that the proverbial “off night” is the greatest opportunity a bar or nightclub owner has to add bottom line profitability.More>>

Smokey Bones Sparks Bar Sales with a Slam-dunk Summer ProgramMore>>

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

The operators of Scorpion Bar were looking to create an edgy but friendly rock ’n’ roll haven, complete with 100 tequilas, great live and DJ format music and a serious pull for industry-employed locals.More>>

Starting at 6 p.m. every Tuesday, tasting-sized appetizers range from $5 to $10 to a $20 platter, and a cocktail of the evening is available.More>>

Beginning with the Capitals’ final game against the New York Rangers in the NHL Eastern Conference Quarterfinals, for every Capitals’ goal, each person at Darlington House got a free beer.More>>

Guests had two options for the pants-less soiree: They could either pay $30 to come in fully clothed, or they could check their pants at the door and the night was free.More>>

Patrons are influenced by the nightclub operator through product promotions, house specialties, staff recommendations, table tents and other promotional point-of-sale.More>>

Raph set out to break the record for “most cocktails prepared in 60 minutes” for Guinness World Records on April 16.More>>