For nightclub and bar owners, live entertainment is a powerful draw as consumers show more interest in seeing live entertainment.More>>

The Stolichnaya vodka brand contacted staff at LA's Boulevard 3 to be one of the few clubs participating in “The Moskova Affair,” a night of live performances and Stoli cocktails.More>>

The Edison's Absinthe Fairy is an asset, helping sell absinthe to hesitant customers. Dressed in a beautiful costume, she stops by tables, offering a choice of three absinthe cocktails.More>>

RA Sushi in Baltimore offers Maki Madness, a sushi-eating contest themed around the NCAA March Madness basketball tournament. The prize? Free sushi for a year.More>>

At Flight 151 in New York City, every Tuesday night, when a customer orders a house-brand drink or draft beer, the bartenders flip a coin and if the customer calls it correctly the drink is free.More>>

Stop by the Nightclub & Bar Magazine Booth (#1937) at the Nightclub & Bar Show and enter to win a trip to the Caribbean, Mexico or Vegas, courtesy of Vacation Adventures International.More>>

To help you take advantage of everyone’s devotion to St. Patrick's Day, we’ve compiled a list of some promotions. Tweak some of these suggestions to your liking and watch profits grow.More>>

Washington, D.C., bars attempted to make bars appealing during "Snowmageddon," BLT Steak and BLT Prime celebrate six-year anniversary and Leblon Cachaca sponsors Caipirinha promotion.More>>

Two Thursdays each month, guests are invited to Jbar inside Chicago’s James Hotel to indulge in their vices for “Addiction Thursdays.” The first event honored those who love Facebook.More>>

Boston's Bleacher Bar needed a way to boost attendance outside of Red Sox season. So on Thursdays, the bar hosts weekly spelling bee challenges that run from 8:30-10:30 p.m.More>>