Profitable Promotions
2011 Article
Knowing New Year’s Eve   November 3, 2010

New Year’s Eve. It’s one of the biggest nights of the year for bars and clubs, with patrons looking for a great experience to ring in a new year. So how do you get them in?More>>

Fear21 New York Article
FEAR21: Raising a Venue from the Dead   October 28, 2010

What do you do with a closed, empty nightlife venue to help bring in extra cash and engage clientele, all while having a little fun? Turn the empty space into a haunted house.More>>

Allie Stacy Article
Fire, Sex Heat Up Texas Clubs   October 28, 2010

The American Airlines Center in Dallas opens Pira, a Latin-themed nightclub, aimed to increase business after sporting events, while Area Thirty-One offers "sexy" promotions.More>>

boxing gloves Article
Prepping for Post-Football Season Already? Yes.   October 27, 2010

During the second half of football season, begin a tease ad campaign promising more fun on Monday nights after the football season is over. One option: boxing night.More>>

Mark Vidano Article
Quick Tips for Successful Event Promotion   October 27, 2010

With all the demands on an operator’s time, it seems even holiday and calendar promotions that happen every year “sneak” up on us. How can you plan ahead — and who should help out?More>>

Skinny's Lounge Food Truck Happy Hour Article
Skinny’s Lounge: Food Truckin’ Through Happy Hour   October 27, 2010

The food truck craze is gaining popularity nationwide, most recently hitting Skinny’s Lounge on Monday, when the North Hollywood nightclub launched The Great Food Truck Happy Hour.More>>

Rich Verrecchia Article
Staff Engagement = Success   October 20, 2010

Lately, does it seem your promotions fizzle out early? Ask for your staff’s input…and use it! Trust me, they will tell you what will work and what won’t. More>>

Enclave Article
A Look at the Top Halloween Hotspots   October 20, 2010

Halloween is just around the corner, and hopefully your plans for the big night are well underway. Here are some happening Halloween parties around the country to inspire your ghoulish mind.More>>

Hard Rock Cafe Article
It’s Pinktober Time at Hard Rock   October 18, 2010

While it may have a tough rocker image, Hard Rock has a soft side, and is one casual dining company that’s made a name for itself promoting and supporting National Breast Cancer Awareness Month. More>>

Bella32 uniforms Article
Promotions and Black Dresses Drive Traffic in Texas   October 14, 2010

In this economy, specials may be key to keeping business on the rise, so that's what Pure Ultra Lounge is trying. Plus, Bella32 opens in Addison, Texas, complete with servers in LBDs.More>>



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