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Profitable Promotions
VIBE Vista Awards Article
2011 VIBE Vista Awards Honor Best Beer Programs   May 2, 2011

Winners of the VIBE Vista Awards were celebrated at the 2011 VIBE Conference in Las Vegas. Here, we share what makes the beer programs at Rock Bottom Restaurant and Brewery and Caesars Entertainment winners.More>>

Casey's Pub Article
Sweet Charity   April 27, 2011

For Nick Fosberg, owner of Casey's Pub in Rockford, Ill., holding charity events not only helps others but also drives new customers to his bar. More>>

Barbecue Article
Serving Up Profits With Cook-off Competitions   April 27, 2011

With summer right around the corner, get your outdoor patio ready by promoting cook-off events, which will bring attention to local vendors as well as your bar or club.More>>

Margarita Article
Cinco de Mayo Promos We Love   April 20, 2011

When it comes to celebrating Cinco de Mayo, Americans know how to do it right. From signature Margaritas to mariachi bands and all-you-can-eat contests, here are some of our favorite promotions.More>>

The Melting Pot Article
Around the World at The Melting Pot   April 6, 2011

The Melting Pot gives its patrons a world-class adventure without ever stamping their passports with its Big Night Out promotion. More>>

Tattoo Article
Get Inked!   April 6, 2011

If you want to take an ordinary night and make it extraordinary in terms of sales and wow factor, host a body piercing and tattoo fashion show or contest.More>>

Ruth's Chris Article
Chain Beverage Buzz: April 4, 2011   April 4, 2011

Olive Garden is getting a makeover, Buffalo Wild Wings takes a stand against the NFL lockout, Ruth's Chris Steak House partners with Penfolds Grange wine, T.G.I. Friday's upgrades its loyalty program and more.More>>

Rob Casillas Article
Top 10 Ideas: Promotions Made Simple   March 31, 2011

There's no need to overcomplicate your promotional strategy. Rob Casillas, of Monsoon Group Las Vegas, gives his top tricks and tips to maximizing your promo efforts simply and easily. More>>

Reserve 101 Article
Making the Most of March Madness at Reserve 101   March 30, 2011

Reserve 101 is tapping into March Madness with its "Game Winning Shots" brackets to attract basketball fans coming to Houston for the Final Four. More>>

blank Article
Making Point-of-Sale Materials Actually SELL!   March 30, 2011

They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly. More>>



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