While many of the tried-and-true strategies still work, new ideas, approaches and media now make promotions more appealing — and therefore effective — for today’s customer.More>>

Product photos and information on: McCain Signature Crescent Cut Fries, atmosphere A/V entertainment system, PulseCode Locks and Bag End Loudspeaker System.More>>

Nightclub & Bar is launching its new weekly e-newsletter, NCB Promo Power, this September. It will showcase real promotions that work, expert advice and tools for planning promotions that will keep patrons knocking down your door.More>>

Looking into the past will give us answers on how to run a successful happy hour for the crowd of today and of the future. It’s time to be creative about targeting the crowd you want by using a few old tricks, but doing so in a brand-new way.More>>

To mark McGillin's Olde Ale House's sesquicentennial, hundreds of Philadelphians descended on the bar for a birthday celebration at its Black-Tie Beef & Beer event. Here's a look at the planning process.More>>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next promotion.More>>

With a little give and take, nightclub and bar operators can successfully attract sponsors for promotions. Learn how to build the relationships you need and how to deliver for your sponsors.More>>

Looking for event ideas for August and September? Take a look at this promotion planner and make mental notes of days around which you might like to build into an event.More>>

Here, the Nightclub & Bar editors showcase 15 of our favorite recent promotions. These promos proved successful — let them inspire you to get creative at your bar!More>>

Great promotions take careful planning, so we tapped various experts for their two cents on what it takes to pull off events, contests and more. Read on for important dos and don’ts, as well as some inspiration to spark your next great promotion.More>>