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Profitable Promotions
32 Luxe Lounge Article
Social Standards   June 8, 2011

32º Luxe Lounge's Barry Gutin and Matt Newberg of MeepMe, a chat platform that promotes anonymous flirting via texting, host weekly events, creating a marketing opportunity that gets new clients in the door. More>>

Crowd Scene Article
Generating Loyalty in Your Customers   June 8, 2011

By giving your customers an experience that is exclusive to your establishment, you can turn visitors into regulars and turn your bar investments into profit. More>>

Mug Club Article
Get Your Beer Here!   June 6, 2011

Jason Stone from MarkeTeam shows that a variety of beer-promotion ideas, such as customer education and staff-motivation techniques, can drive guest traffic, frequency and spending.More>>

Spring goose Article
Going Native   June 6, 2011

Executive Chef John Eisenhart is sourcing locally this season at Pazzo Ristorante in Portland, Ore. Gooseberries are landing in Pazzo’s drinks, giving guests a true taste of the Pacific Northwest.More>>

Root cocktails Article
New Spirits, Old Fans   June 6, 2011

The “Root for the Phillies” promotion at The Pub on Passyunk East — known by locals as The P.O.P.E. — features Root- and Snap-centric cocktails named after Philadelphia Phillies players.More>>

Rockography Article
Bringing Back The Beatles   June 6, 2011

At New York City’s new venue, Rockography, Brunch With The Beatles delights fans of the Fab Four every Saturday and Sunday from 10 a.m. to 4 p.m.More>>

Beer Article
Oregon Beers for a Santa Monica Crowd   June 3, 2011

Josh Loeb and Zoe Nathan, owners of Santa Monica's Rustic Canyon Wine Bar & Seasonal Kitchen, have their hands full. Each spring, their customers eagerly await Rustic’s Spring Beer Bash Dinner. More>>

Bartender Article
Bar Wars   June 1, 2011

Bartending competitions are a great traffic-building promotion that lets area bartending and wait staff show off their skills while driving new customers to your bar or club. More>>

Raven Lounge Article
The Paper Trail   May 25, 2011

To most people, Rock, Paper, Scissors is a game of chance rather than one of skill, yet at Raven Lounge in Philadelphia, patrons forgo mathematical probability to participate in the bar’s weekly Rock, Paper, Scissors tournament.More>>

Microphone Article
The Sing Off   May 25, 2011

Karaoke nights still are a popular money-making promotion. They also are easy to put together. Bars and clubs throughout the country hold these events regularly, drawing in crowds of loyal participants. More>>



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