Profitable Promotions
The Nutty Irishman Article
Country Strong   May 11, 2011

At The Nutty Irishman’s Bay Shore, N.Y., location, you generally don’t see a country band, line dancing or guests dressed in cowboy boots; yet, every Wednesday the Irish pub goes country. More>>

Beer Article
Beer Drinks: Tapping a New Profit Source   May 10, 2011

What can be done with beer that hasn't been done already? The artful skill of beer mixing requires balancing the attributes of one brew with the characteristics of another.More>>

Excalibur Article
Holy Matrimony   May 4, 2011

With its "One Last Fling" promotion, Excalibur nightclub in Chicago celebrates the last single days of brides-to-be every Saturday.More>>

Jefrey Yarbrough Article
Finders Keepers    May 4, 2011

By hiring a public relations firm, you will be able to focus your time and energy on creating a well-oiled, profitable machine while your publicist can get your message to the right audience. More>>

Rum Runners Article
Global Positioning   May 2, 2011

At the “Whiskeys of the World” tasting at Rum Runners in Lansing, Mich., guests experienced the differences among U.S., Scotch, Irish, Canadian and Japanese whiskeys. More>>

Article
Hitting a High Note   May 2, 2011

When the International Blues Challenge (IBC) lands on Beale Street in Memphis, local blues bars hustle to make the most of the crowd. More>>

Bar Charlotte Article
Lettin’ It All Hang Out   May 2, 2011

BAR Charlotte in Charlotte, N.C., hosts a few crazy events, including its Rockin’ the Beer Gut Night promotion.More>>

J. Black's Feel Good Lounge Article
Raising Environmental Awareness   May 2, 2011

J. Black’s Feel Good Lounge in Dallas partners with VeeV Spirits LLC for an environmentally friendly promotion.More>>

Buffalo Wild Wings Article
Chain Beverage Buzz: May 2, 2011   May 2, 2011

Buffalo Wild Wings plans contingency in case of NFL lockout, the restaurant industry shows gains in March, Darden Restaurants outlines growth plan for LongHorn Steakhouse, McCormick & Schmick's is still looking for a buyer and The Melting Pot's Big Night Out continues. More>>

VIBE Vista Awards Article
2011 VIBE Vista Awards Honor Best Beer Programs   May 2, 2011

Winners of the VIBE Vista Awards were celebrated at the 2011 VIBE Conference in Las Vegas. Here, we share what makes the beer programs at Rock Bottom Restaurant and Brewery and Caesars Entertainment winners.More>>



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