The Hatchi Mix series welcomes a mixologist every first Thursday of the month to introduce eight drinks for $8 a piece, with a focus on a specific theme such as an era, a spirit or an idea.More>>

At the Denver Beauty Bar location, “Project Runway” contestant Mondo Guerra reached out to see if the bar would allow him to host a viewing party for the show — now it's a successful event.More>>

Prohibition at the W Hotel Minneapolis – The Foshay capitalized on men's love for bourbon at the Men of Distinction launch party for Maker’s 46, the first brand extension by Maker’s Mark in 50 years.More>>

Looking for a Halloween promotion without the masks, orange and black attire and wild getups? Then take a page from The Anchor in Manhattan, which offered a nautical-themed bash.More>>

Bars go upscale — yet easy — with food to court sports fanatics on game day. Find out ways to upgrade your menu to win over the sports fans this fall.More>>

More than just eye catchers, point-of-sale pieces must quickly engage the guest and get them to buy — here’s how.More>>

Major American beers remain the top calls at the bar – are you cashing in? More>>

Keeping a New York City nightclub thriving and profitable after seven years of operation is no easy feat, yet it’s precisely what Strategic Group’s Marquee has done. Find out their secrets to success.More>>

It’s no easy task getting your guests out of their wine comfort zones, which is exactly why wine-by-the-glass promotions are critical to your business: Patrons try varietals they normally wouldn’t purchase.More>>

Here's a list of creative days in September to build a promotion around for your bar or nightclub.More>>