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Beating The Mid-Winter Blahs — It's Mind Over Matter January 15, 2013
It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year when our minds begin to accept that there won’t be any occasion worth celebrating until spring.More>>
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Marketing Matters: Attracting The Right Demographics January 15, 2013
Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that understanding who their patrons are and what they want is a major reason for long-term success.More>>
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2013 Promotional Calendar Guide January 8, 2013
Planning a promotion is time-consuming, but the return on your investment is a crowded bar and ringing register. To help you get a serious jump on this crucial work, we’ve assembled our 2013 Promotion Planning Guide, including a calendar of events and holidays around which you can build...More>>
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6 Bar and Nightclub Resolutions for 2013 December 19, 2012
As the calendar turns to January 1, bar and nightclub owners need to focus on their resolutions for the year ahead. And some of our favorite experts from the past year tell us what to resolve to do during 2013.
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Popping Bottles December 19, 2012
Celebrate New Year's Eve by popping your best Champagne and mixing it with the year’s best mixers, liqueurs and garnishes to end the year in style.More>>
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NYE Promos We Love to Ring in 2013 December 19, 2012
As customers seek the best place to start 2013, owners are doing everything to be the No. 1 spot for the evening. Here are some of our favorite end-of-the-year promotions.
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Celebrating New Year’s Eve in Style December 19, 2012
As the biggest day of the year, New Year's Eve can be daunting for nightclub owners. But at Jimmy at the James Hotel in New York, owners are preparing an intimate holiday get together for the highest bidder.More>>
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Busting out the Confetti for New Year's Eve December 13, 2012
For New Year’s Eve Jon Gabel of Joonbug will be producing and promotion over 100 events throughout NY. That's a lot of bells, whistles, confetti and responsibility! Nightclub Confidential sat down Gabel to find out all about it.More>>
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Giving Back One Martini at a Time December 5, 2012
As the holiday season approaches, it's important to give back. At Lola's in West Hollywood that means donating 100% of the proceeds from their holiday Martinis to two deserving charities.More>>
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Holiday Wrapping Party Provides Profits December 5, 2012
At Wickets Bar and Grill, the holidays are something to celebrate. However, even small gestures like a complimentary gift-wrapping service carries with it pervasive holiday cheer.More>>
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