Thousands of industry professionals spent a week in July attending Tales of the Cocktail in New Orleans. Los Angeles bar The Thirsty Crow is "taking Tales home” with a new, highly popular and profitable drinks program.More>>

It’s not easy to plan a New Year’s Eve party that reaches the masses, but, as an owner, it’s your obligation to create an unforgettable night for guests. With a smart and organized game plan, plus these additional helpful hints, your venue will be the No. 1 spot to ring in the New Year.More>>

During the month of December, there is a seemingly endless number of holiday parties and activities you're hosting at your establishment. To prevent guest fatigue before the New Year hits, update your cocktail menu with new, interesting and quaffable choices.More>>

The Campbell Apartment, the restored private office of 20th century financier John W. Campbell turned upscale cocktail lounge in Grand Central Station, will have guests traveling back in time to another era while ringing in a new one with its New Year's Eve party.More>>

The holiday season provides ample opportunity to host parties, offer specials and update your drinks menu. Need some festive inspiration? Then check out these fun holiday promotions!More>>

The start of the holiday season means people will be going out to celebrate with family and friends, and there are plenty of ways you can make sure your bar or nightclub gets the business. Here are a few tips for the holidays.More>>

Since launching its “Happiest Hour” promotion, staff at Mimi’s Café have seen customers staying longer. Chief Concept Officer Mark Mears spoke with VIBE about Mimi’s "Happiest Hour," promoting the brand and discussing how to create value without losing substance.More>>

What are you doing at your bar or club for Black Wednesday? If you're not sure, then check out these helpful tips that will have you throwing successful Thanksgiving Eve parties for years to come. More>>

Mark Domitrovich, co-founder of Pioneer Tavern Group in Chicago, decided that Thanksgiving Eve was the perfect time to attract new crowds to his establishments, which is why he’s hosting the Black Out Black Wednesday Trolley Crawl.More>>

Two wine dinners — one at Ruth's Chris Steak House featuring Antinori wines and other showcasing Rodney Strong wines at La Tavola — highlight the bottom-line benefits of hosting such events. More>>