Profitable Promotions
March Madness Article
Going Mad for March Madness   February 5, 2013

For bar owners, prepping for the NCAA March Madness tournament takes ingenuity and time commitment, according to Helen Wood of Tavern Hospitality Group.More>>

Super Bowl XLVII Article
Who Made The List? Best Places To Watch The Super Bowl    January 29, 2013

If you can’t snag one of the prized tickets to Super Bowl XLVII there are plenty of places to catch all the action. Thousands of bars across the nation will have their large-screen TVs tuned into to see who takes home the coveted title of The Best NFL Team in the country. More>>

Wrong or Right! Article
Avoid the Pitfalls of Promo Blunders    January 29, 2013

Owners and operators fall victim to promotion blunders all the time, but organizing a promo calendar and focusing on high-value guests can turn those mistakes into profits.More>>

Some Like It Hot Article
The Wonders of Whiskey    January 25, 2013

It’s not just the traditional cocktails that hearten the flavors of this spirit, therefore having a few creative cocktails on your menu can make the blandest winter nights lively. More>>

2013 Article
10 Trends to Watch for Your Promotions & Marketing Mix    January 22, 2013

Bar and nightclub owners have their eyes on new trends in the upcoming year. Make sure your promotions and marketing strategies take these trends into account...More>>

Kamikaze Article
Considering The Altogether Ultra-Chic Kamikazes   January 15, 2013

In the ‘80s the Gimlet morphed into the Kamikaze, the ultra popular cocktail made with vodka, Rose’s lime juice and a shot of Cointreau. Even now in its third decade an icy Kamikaze in classy stemware is a “can’t miss” proposition.More>>

Winter Blues Article
Beating The Mid-Winter Blahs — It's Mind Over Matter   January 15, 2013

It’s as real as overcast, freezing rain and grungy slush. They’re the mid-winter blahs, that pervasive depression that befalls all of us. It strikes in the early part of the year when our minds begin to accept that there won’t be any occasion worth celebrating until spring.More>>

Pie Chart Article
Marketing Matters: Attracting The Right Demographics   January 15, 2013

Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that understanding who their patrons are and what they want is a major reason for long-term success.More>>

Calendar Article
2013 Promotional Calendar Guide    January 8, 2013

Planning a promotion is time-consuming, but the return on your investment is a crowded bar and ringing register. To help you get a serious jump on this crucial work, we’ve assembled our 2013 Promotion Planning Guide, including a calendar of events and holidays around which you can build...More>>

January 1 Article
6 Bar and Nightclub Resolutions for 2013   December 19, 2012

As the calendar turns to January 1, bar and nightclub owners need to focus on their resolutions for the year ahead. And some of our favorite experts from the past year tell us what to resolve to do during 2013. More>>



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