Profitable Promotions
Creating Demand for Your Grand Opening Article
Creating Demand for Your Grand Opening   September 30, 2014

You can't wait to fling open the doors and share your vision with – well, with whom? Don’t sharpen those oversized ribbon-cutting shears just yet…More>>

Adult Beverage Promotions in Chain Restaurants Article
Promotions Up, Profits Down?    September 29, 2014

Competition for on-premise occasions is heating up and operators are touting drink specials to drive traffic and sales.More>>

PR Strategies to Get Noticed and Enhance Customer Satisfaction Article
PR Strategies to Get Noticed   September 23, 2014

Small business bar owners are all looking for strategies that build their brands without taking a huge bite out of the bottom line and public relations efforts are an effective and cost-efficient element to any company’s marketing plan. More>>

Giveaways a Vehicle to Drive Traffic? Article
Giveaways a Vehicle to Drive Traffic?    September 16, 2014

The only consistent reason for utilizing giveaways in a promotion is quite simple - to obtaining information, an opportunity to regain investment at a later time through future visits, or simply by converting a onetime visit into a regular customer. More>>

Oktoberfest Promotion Article
Oktoberfest Promos: As Important in the States as Abroad   September 9, 2014

Although Oktoberfest is a German tradition, the U.S., and specifically the northeast, is such a melting pot that it's important to promote and celebrate such international customs.More>>

Promotional Planning Guide - October 2014 Article
Promotional Planning Guide – October 2014   September 9, 2014

October is here and your guests are excited about football season, pumpkin flavors and sweater weather! Preheat the oven all month long with promotions leading up to one of the biggest party nights of the year, Halloween!More>>

Creative Ways to Promote Food and Beverage Online Article
7 Creative Ways to Promote F&B Online   September 2, 2014

Marketers that are even remotely related to the food industry have been a bit gun-shy when it comes to promoting food and beverages. Here are seven ways to do it right.More>>

Labor Day Weekend Nightclub and Bar Profitable Promotions Article
Labor Day Promotions That Work    August 27, 2014

Labor Day is for celebrating so remedy the end of summer sorrows with some creative promotions that ensure good memories to will keep your guests coming back throughout the month of September.More>>

Oversights that can Derail a Promotion Article
5 Oversights that can Derail a Promotion    August 26, 2014

When looking at how to plan an effective promotion to drive revenue you should concentrate on what works and how to steer clear of what does not.More>>

The Spare Room Created Innovative Cocktail Menues Article
There's No Time to Spare When Creating Cocktails   August 26, 2014

The Spare Room in Los Angeles provides patrons with a novel experience based on nostalgic memories at this Prohibition-era inspired lounge.More>>



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