One of the first things you should do as the holidays approach is update your cocktail menu to reflect the season. Think about creating cocktails that include festive ingredients from flavored liqueurs and cranberry purées to apple ciders and Champagne. More>>

Thanksgiving is the perfect time to show appreciation for your loyal guests, so offer cocktails with fresh fall flavors and festive garnishes and reap the rewards. More>>

Gaining notoriety centuries ago because of its association with luxury and power, Champagne is the go-to drink for big moments from holidays to major celebratory occasions.More>>

Support Breast Cancer Awareness Month by adding pink drinks to your menu and donate some of the proceeds to a breast cancer foundation. A delicious cocktail that benefits a good cause? Patrons won't say no to that.More>>

Celebrate National Vodka Day on Oct. 4 by featuring the clear spirit in innovative cocktails that show off the versatile and nuanced spirit.More>>

Get started planning your Halloween promotion by offering these Halloween treats on your menu. Your guests will reward your cleverness by making your spot their go-to Halloween destination. More>>

American whiskey continues to serve as a reliable spirit behind the bar, whether it’s in cocktails, served straight or presented on the rocks. More>>

Football season is here, so cook up game-day favorites such as ribs, sandwiches and hamburgers, and you'll score at your establishment every time!More>>

Although Labor Day is right around the corner, you still have time to celebrate the end of summer by mixing up some of these refreshing cocktails. More>>

Skinny or low-cal cocktails are popular for many reasons. By giving customers beverages with reduced calories but the same great taste, the only gain you’ll see is in your profits. More>>