Gaining notoriety centuries ago because of its association with luxury and power, Champagne is the go-to drink for big moments from holidays to major celebratory occasions.More>>

Support Breast Cancer Awareness Month by adding pink drinks to your menu and donate some of the proceeds to a breast cancer foundation. A delicious cocktail that benefits a good cause? Patrons won't say no to that.More>>

Celebrate National Vodka Day on Oct. 4 by featuring the clear spirit in innovative cocktails that show off the versatile and nuanced spirit.More>>

Get started planning your Halloween promotion by offering these Halloween treats on your menu. Your guests will reward your cleverness by making your spot their go-to Halloween destination. More>>

American whiskey continues to serve as a reliable spirit behind the bar, whether it’s in cocktails, served straight or presented on the rocks. More>>

Football season is here, so cook up game-day favorites such as ribs, sandwiches and hamburgers, and you'll score at your establishment every time!More>>

Although Labor Day is right around the corner, you still have time to celebrate the end of summer by mixing up some of these refreshing cocktails. More>>

Skinny or low-cal cocktails are popular for many reasons. By giving customers beverages with reduced calories but the same great taste, the only gain you’ll see is in your profits. More>>

If you aren’t showcasing alcohol-free drinks, you’re missing out on more than just satisfying your client’s varying tastes. Alcohol-free options will intrigue guests, creating an alluring (and profitable) addition to an already-great menu. More>>

The ongoing cocktail renaissance has propelled pisco into the limelight and onto American backbars. Bartenders on both coasts have come to appreciate its unrivaled mixability and universally appealing character. More>>